FreshLime Blog

Fresh Marketing Tips for Small Business

Facebook Ads: 5 Tips for Local Businesses

As a local business owner using Facebook ads, there’s something you need to know: 62 percent of small business owners say paid ads on Facebook are missing the target. You don’t want to go down this path. Instead, you want to be part of the 38 percent who consider...

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What is Marketing Attribution?

Marketing attribution is something that all business owners need to know about. Why? Because it’s what tells you where your customers are coming from, which marketing methods are working for you, and which aren’t. With more a more marketing channels continually...

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5 Rules for Effective Email Marketing

With so many forms of marketing, it’s easy for email to take a backseat. This is particularly true if you haven’t achieved great success with this strategy in the past. However, with more than five billion active email accounts across the globe, email marketing should...

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Text Message Marketing Tips: Follow These to Succeed

In today’s world, there’s no shortage of ways to connect with consumers. Although text message marketing is still in its infancy, there’s no better time than now to get in on the action. According to EZ Texting, a leading text marketing service, “the average response...

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Gen Y Marketing 101

Gen Y – also known as Generation Y, echo boomers, and of course, millennials – is the largest generation since the Baby Boomers. With a different take on the world than those before and after them, marketing to members of Generation Y takes a unique approach. Note: we...

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Gen X Marketing 101

With so much focus on millennial marketing, many companies often overlook the importance of connecting with members of Gen X. Defined as people born between 1965 and 1981, not only does Gen X have quite a bit of buying power but these individuals are also in the prime...

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Millennial Marketing 101

In today’s world, marketing to millennials is a skill all business owners need to have. Anyone who was born between 1981-1996 is considered a millennial. That is a lot of people, and more importantly, it’s a lot of people who are at the perfect age for making...

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What Makes an Effective Online Review?

As a local business owner, online reviews can play a big part in your success. If you’re continually generating positive reviews, you’ll find it easier to drive traffic to your business in the future. Conversely, negative reviews can hold you back from reaching your...

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Online Reviews 101

Online reviews can be really stressful for business owners, but they’re necessary for growth and success. Why are reviews so important for your business? Which online platforms are most important when it comes to reviews? How can you gain more reviews online for your...

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How Does Google+ Help My Business?

Let’s be honest: in terms of being the “next big thing” in the social networking space, Google+ never lived up to expectations. At the time of its launch in June 2011, there was a lot of hype about the service competing directly with all the biggest names in the...

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Navigating Google Search: What Everything Means

Google has long been king of the search engine jungle, with the company holding onto roughly 72 percent of the market. As a small business owner, it’s critical to learn as much as possible about Google as a search engine. With this knowledge, you’ll find yourself in...

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3 Killer Resources for Small Business Owners

As a small business owner, you never want to get into the habit of thinking you can do everything on your own. In addition to hiring top notch talent (such as a social media manager), there are thousands upon thousands of resources (online and off) you can rely on for...

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3 Reasons to Share Updates on LinkedIn

As the world’s largest professional network, LinkedIn is home to approximately 562 million users. With the opportunity to connect with people near and far, there’s never been a better time to ramp up your LinkedIn strategy. Once you create a comprehensive profile that...

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Ready to Beat the Monday Blues? We Know How

“The ‘Monday Blues’ describe a set of negative emotions that many people get at the beginning of the workweek if they're not happy at work,” states Alexander Kjerulf, who is an international author and speaker on happiness at work and in life. “It contains elements of...

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Local Business Highlight: Mommi

This week we interviewed Dr.  Yvonne Bohn, co-founder of Mommi. What is your business? Mommi. It’s a company that makes nutritional products for mothers, in all stages of their journey: trying to conceive, currently pregnant, or breastfeeding. We sell a prenatal...

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3 Effective Employee Appreciation Ideas

Advocating for the happiness of your employees is beneficial to everyone, especially your business. The truth is, when people are happy they do better work. Happiness brings people to be more motivated, energized and willing to help. An employee who is happy with the...

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Marketing Strategy: Measurement Matters Most

When it comes to your marketing strategy for your business, it can sometimes be tricky to know where you should be spending your money, and what is actually working for you. That’s why it’s essential that you’re measuring your marketing efforts and tracking that...

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The Many Benefits of Hiring a Social Media Manager

As a small business owner, it’s challenging to keep up with everything your day brings. Unfortunately, a busy schedule often leads to a situation in which you don’t spend as much time on social media marketing as you should. If you find yourself in this position, you...

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Entrepreneurs: How to Live a More Balanced Life

We get it, you’re an entrepreneur and you’re busy! It’s not uncommon for business owners to lose themselves in their work, and quickly start living an unbalanced life. However, in order to be happy, it is important to let yourself have some freedom to do other things....

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