As the world’s largest professional network, LinkedIn is home to approximately 562 million users.

With the opportunity to connect with people near and far, there’s never been a better time to ramp up your LinkedIn strategy.

Once you create a comprehensive profile that provides a clear overview of who you are and what you do, it’s time to take your activity to the next level. To start, get into the habit of sharing at least one update every day.

Here are three reasons to share updates on LinkedIn:

1. Provide Value to Your Connections

It’s one thing to connect with people on LinkedIn, but another thing entirely to give something back.

By publishing updates, you’re in position to provide all your connections with something of great value. From industry news to infographics and everything in between, there’s a lot to share with your audience.

2. Drive Traffic to Your Profile

With each update you increase the likelihood of driving people to your profile, which in turn puts you in position to generate interest.

Maybe a person in your network is interested in hiring you for an upcoming project. Or maybe a person in your network has an opening in their company that fits your experience and knowledge.

You never know what will happen when you get serious about increasing profile views.

3. Like, Comment, and Share

Just the same as any social network, engagement is the name of the game.

On LinkedIn, it’s your hope that people will like, comment, and share your updates. Increased engagement means increased reach. And with this, you’re able to:

• Reach a new audience
• Grow your network
• Increase profile views

What Do You Think?

If you already have a LinkedIn account, you’re ready to share updates. It only takes a few minutes to generate topic ideas, craft a message, and share it with your audience. Don’t wait another day!

For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!