The longer you’re in business the more customers you’ll acquire (or that’s the plan, at least).
While there’s nothing wrong with generating new business, you don’t want to forget about those you’ve worked with in the past.
Here’s an interesting statistic shared by Small Business Trends:
“The probability of selling to an existing customer is 60-70 percent. The probability of selling to a new prospect is 5-20 percent.”
This one statistic goes a long way in showing just how important it is to stay in touch with your existing customer base.
How you do this is up to you, but in today’s day and age social media is one of the top strategies.
Here are three ways to impress your customer base on social media:
1. Share High Quality Photos
This doesn’t lend well to every business, but there’s a good chance you can find a way to share high quality photos every now and again.
If you own a restaurant, share photos of your best dishes. If you own a construction company, share photos of completed projects.
Even if you don’t receive immediate feedback on the photos, you can be rest assured that some of your past customers took notice.
2. Share Testimonials and Positive Reviews
You never want your customers to forget about your company and what you have to offer.
One of the best ways to show that you’re still around is to share testimonials and positive reviews. These are the types of things that get people excited, which could push them to contact you once again.
3. Engage and Communicate
As you probably know, many companies (even the biggest brands in the world) share content on social media but neglect to engage and communicate with their audience.
You don’t want to go down this path. Here’s an article we recently published on the best ways to engage local customers on social media.
It’s easy to impress your customer base on social media. With these tips guiding you, it won’t be long before you realize just how much progress you’re making.
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