Did you know that 69% of the public uses some type of social media?

As a small business owner, this statistic should open your eyes. It should help you realize that implementing and maintaining a strong social media presence is an absolute must.

If you’re standing on the ground floor and looking for a way to jumpstart your social media marketing strategy, there are three simple steps you can take today:

1. Set Reasonable Goals

You should set both short and long term goals, as these will help keep your eyes on the prize.

Taking this one step further, your goals should be reasonable. An example of a reasonable goal is to increase your Twitter following by 500 people over the next six months.

Conversely, an unreasonable goal would be to increase your following to 50,000 people over this same period.

Setting reasonable goals puts you in position to reach each and every one. As a result, you’ll feel better about your strategy and the progress you’re making. This will help “keep your head in the game.”

2. Track Everything

There are plenty of data points to track, so make sure you have a system in place for doing so.

For example, an Instagram analytics dashboard can help you track everything from follower growth to engagement rate.

Get into the habit of tracking everything upfront, as this will bring your business many benefits down the road.

3. Don’t Wait to Address Areas of Concern

There is more to a social media strategy than posting updates and waiting for something good to happen. You need to be proactive if you want your plan to yield serious results.

This often means addressing a variety of concerns, such as:

  • A lack of growth
  • Inability to remain consistent with your posting schedule
  • Keeping up with customer service inquiries via your social platforms

Even with all the benefits of social media, there are times when you’ll face trouble. You should immediately address any concern.


If you’re taking your first step into the wonderful world of social media, the three tips above can jumpstart your strategy and put you on the path to success.

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