Customer engagement is nothing to take lightly. Even if you think you’re doing okay in this department, it’s imperative to dig deeper for a true idea of how well you’re performing.
In the past, we’ve discussed a variety of ways to improve customer engagement. This time around, we’ll focus on some of the best ways to get customers to engage with your business online. Let’s take a closer look at three simple strategies any business can employ:
1. Social Media
With the average American regularly using three social media platforms, the opportunity to engage your audience in this manner is greater than ever before.
But there’s a catch: you need to dedicate the proper amount of time, energy, and resources to social media. You can’t simply post content and hope for the best.
Engaging on social media means many things, such as sharing highly valuable content, actively growing your network, and responding to all questions, comments, and concerns.
Don’t mistake using social media with engaging on social media. These are two entirely different things.
2. Email Marketing
According to HubSpot, “54% of marketers say increasing engagement rate is their top email marketing priority.”
Even if you’re satisfied with your email marketing engagement rate, don’t hesitate to experiment with changes that can generate even better results.
Email marketing allows you to easily connect with your audience, sharing everything from new products and services to company news among other details.
Don’t get into the habit of simply sending emails to your list and hoping for the best. Instead, devise a strategy that’s centered around engagement. This approach will pay off sooner rather than later.
3. Maintain a Corporate Blog
Many companies have a corporate blog setup, but they don’t post content nearly as much as they should.
You can engage by asking questions of your audience, sharing blog posts on social media, and asking your readers to contribute content in the future.
Just the same as social media, the value you get out of blogging is directly tied to the time you put in.
Customer engagement isn’t something you should put on the backburner. With these three strategies guiding you, you’re doing your part in getting customers to engage with your business online.
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!