4 Secrets to a Successful Small Business

There are lots of ingredients when it comes to cooking up a successful small business. It’s no easy task running a business, which is why at FreshLime we are obsessed with trying to give you all the helpful tips and tricks we have up our sleeves. We’ve come up with four points that, through our experience, have proven to be very effective when it comes to creating a successful small business:

Keep Track of Customer & Transaction Data

The best way to keep track of customer and transaction data is by using a CRM (customer relationship management) too. Doing so will help you build better relationships with your customers, better manage necessary information, and stay organized. Keeping the information from all of your customers and transactions will lead to more revenue for your business and better, long-term customer relationships.

Keep on Top of Tasks

This sounds like a given, but it’s easier said than done. There are several things you can do to help yourself, and your employees, stay on top of tasks and clear things off your to-do list quickly. You can start by delegating certain tasks that you feel comfortable not doing yourself. If you have big tasks that are time-consuming, focus on setting a goal to complete those tasks in a timely manner and really work to do so. This will help keep your business organized, orderly, and ready to take on new work!

Manage Paperwork

Speaking of being organized and orderly.. The paperwork is the not-so-fun but extremely important part of any business. Your job as a business owner is to know where all of your important documents are, and to keep them safe. You will thank yourself later if you get all of that organized and stored somewhere that is easily accessible, like online, as quickly as possible.

Engage with Customers

Keeping customers coming through the door time and time again is how businesses grow and continue earning revenue. How can you keep those customers coming back to you, instead of going to your competitors? Engaging with them! Don’t let them forget about you or be out of the loop when it comes to your specials and updates. Engage with your customers frequently and about important things! This will keep them sticking around and coming back as loyal customers.

For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!