Summer sales season is right around the corner, and sales people everywhere are gearing up for a successful summer. Did you know that 40% of door to door (D2D) sales people agree that prospecting is the hardest part of the job? It makes sense because finding potential customers can be tricky, especially when they are behind a closed door. Maybe knocking will lead you to someone who is renting the home and unable to make decisions about what you are selling, or maybe the homeowner works tricky hours and is not around to answer the door when you stop by. Whatever the reason, prospecting is hard and once you have determined that someone is a good potential buyer, you definitely do not want to miss out on chatting with them.
Don’t Miss an Opportunity
Every customer interaction is an opportunity for success, but what if you don’t get the chance to actually meet with your prospect? This is frustrating because you worked hard to research who your ideal customer is and it’s important to find out if they are on the other side of the door! However, the recent push to socially distance ourselves has also opened some doors for D2D sales representatives.
Reach Customers who Don’t Answer the Door
Leaving behind educational materials and a quick and simple way for prospective customers to reach you is the best of both worlds. They don’t want to answer the door or they aren’t home? No problem! They can still learn about what you are offering and how you can help them. Plus, there’s a quick and simple way to reach you to set up a future appointment.
The point is, you work hard to find your prospects and get a hold of them. Don’t let someone avoiding the door get in the way of making your sale! Instead, leave behind valuable information and a QR code that allows the homeowner to scan to chat with you immediately.
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!
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