There may come a time when you realize that your social media strategy is stagnant. Sure, you’re sharing content every day, but you aren’t going “above and beyond” like you once did.

Rather than go down the same path in the days to come, it’s time to make an immediate change. There are simple steps you can take to spice up your social strategy, all with the idea of boosting engagement and connecting with your target audience. Here are a few ideas to consider:

1. Run a Contest

It doesn’t matter what type of contest you run or what you give away, it’s sure to get people excited.

For example, you could sponsor a photo contest with a cash prize as the top reward. Not only does this generate interest for your brand, but it also gives you the opportunity to connect with customers and prospects.

2. Bring in Another Voice

Are you the sole person responsible for your social media strategy? If your voice is getting stale, don’t hesitate to bring someone else into the fold.

Maybe you hire a social media assistant. Or maybe you ask someone in each department to provide one social media update every day.

The choice is yours; just make sure you consider the benefits of adding another voice.

3. Use More Photos and Videos

Content is king, but that doesn’t mean you have to rely 100 percent on the written word.

A big part of social media success is the use of photos and videos. Depending on your industry, this type of content may perform better than simple text.

Tip: you don’t need to shoot professional quality photos and videos to impact your audience. Anything will do (within reason) as you get started.

4. Engage, Engage, and Engage Some More

Many brands are good at sharing regular updates on social media. Just the same, many brands are bad at engaging their audience.

Did a customer leave you a good review? Thank them. Did a customer leave you a bad review? Ask them what you can do to make it right.

You’ll get so much more out of your social media strategy once you understand the importance of engaging your audience.

5. Spread Your Wings

Even if you’ve had great success on one platform – such as Twitter or Facebook – it doesn’t mean you should ignore the others.

For example, you can use Snapchat and Instagram to supplement your Facebook strategy. Even if you don’t achieve the same level of traction, you may be surprised at the way it transforms your strategy (hopefully for the better).

For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!