Many companies spend so much time on marketing and customer engagement that they overlook the importance of customer loyalty.
Regardless of your business, there’s no way of avoiding one-time customers. There will always be people who buy from you once, and for one reason or the next never come back.
But this doesn’t mean you should be okay with that. There are many steps you can take to make one-time customers become loyal, including the following:
1. Loyalty Leads to Loyalty
If you want your customers to be loyal to your brand, you should be loyal to them.
There are many ways to show your loyalty, such as by engaging with your customers even when you’re not doing business together.
When you show one-time customers just how much you care about them, they’re more likely to come back in the future.
2. Reward Your Customers
Rewards are one of the best ways to show your customers how much you care. From a discount on a future product or service to a nice gift around the holidays, don’t overlook any way that you can reward your customers.
The more you do this the more you’ll understand what types of rewards help turn one-time customers into regulars.
3. Focus on Customer Service
There is never a time when you should slip in the customer service department. If a customer or prospective customer calls with a question, provide an immediate and detailed answer in a friendly tone.
If a first-time customer has a complaint, take it into consideration, review the situation, and tell them how you’re going to make things right.
A high level of service will always be one of the best ways to keep customers coming back for more.
4. Get Personal
In today’s day and age of advanced technology, it’s easy to lose that personal touch when communicating with customers.
There are many ways to get this back, such as by sending personalized emails, communicating directly with your audience on social media, and getting on the phone when necessary.
A personal touch can go a long way in showing how much you care.
5. Focus on the Details
It’s often the small details that customers remember the most. As a restaurant owner, for example, you can focus on small details such as:
- Opening the door for visitors
- Asking the manager to check in with diners
- Regularly refilling drinks
When you invest in the finer details, it’ll payoff with a more loyal customer base.
Now that you know how to make one-time customers become loyal, we want to leave you with one final thought (courtesy of Access Development):
“61% of loyal customers go out of their way to buy from specific brands, 60% will make more frequent purchases, and 50% will purchase more products.”
With that in mind, it’s easy to see why customer loyalty is so important.
For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!