70% of consumers say speed, convenience, and friendly service matter most. Companies that get it right use technologies that foster or provide these benefits. Consumers are looking to work with businesses that have their best interest in mind. We’re living in a fast-paced world and most people value speed and convenience when choosing a business to work with. The balance business owners need to find is offering speedy service, while still keeping customer interactions friendly and personal.
Offering customers a constant and convenient way to reach your business will keep them satisfied knowing that you value their time and you are committed to serving them their way. Some of the easiest ways for businesses to meet customer needs are:
- Offering chat on your website: Allow customers to immediately receive answers to their urgent questions or concerns.
- Consolidate your messages: When consumers reach out to your business, they expect a timely response no matter how they contacted you. Consolidate your messages so life becomes easier for you and your customers. Having an organized message center makes it so customers can text, social media message or otherwise contact you makes it so you can keep a better track of messages, and your customers can receive a quicker response.
- Text your customers: Allowing your customers to communicate with you through text messages is often more convenient than a phone call. The nice thing about texting is that you have record of the conversation, in case you forget an important time or detail about the service.
When consumers reach out to a business they want to work with, they do it with the expectation that businesses will respond quickly and friendly. Making interactions with customers more convenient for them is a great way to keep customers loyal to your business and eager to work with you again.
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!