Years ago, businesses could get away with only offering one way for customers to interact with them: phone calls. Now, that is far from true. Consumers want to interact with businesses in their own way and 80% of consumers say they expect consistency when interacting through multiple channels. That means that your message, level of customer service and information is the same no matter which way a customer chooses to contact you.
The more avenues a small business offers its customers to reach them, the more likely they are to satisfy and impress their customers. Which channels should your business be utilizing to communicate with customers?
- Text Messaging
- Phone Calls
- Social Media Posts & Messaging
Consumers no longer care to give their business to companies that don’t impress them with ease and convenience. Keeping your interactions with customers smooth and consistent is important to the vast majority of consumers, but if your business is a little rusty, don’t worry! Just schedule a free 15-minute demo with one of our customer interaction experts and we’ll show you everything you need to know for strong customer service in 2021!
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!