Home service professionals are taking the COVID-19 concerns seriously, according to new research released by ANGI Homeservices. Their recent survey of home service professionals across the globe states that 93% of businesses in the home service industries have added at least one major safety precaution to their processes at work in order to protect their employees and customers. 

 

Home service professionals include:

  • HVAC Technicians
  • Plumbers
  • Electricians
  • Landscapers
  • House Cleaners
  • Pest Control Companies
  • Other Businesses who Work in Customers’ Homes

 

The recent study also suggests that over 70% of the home service professionals who were surveyed are conducting more frequent cleaning of their products and tools used on service calls. 

 

Angie Hicks, co-founder of Angie’s List and Chief Customer Officer of ANGI Homeservices said, “We are so proud of how home service professionals across the country – plumbers, electricians and contractors – have responded to this crisis. At a time when most of America is on lockdown, these essential businesses are performing critical jobs like fixing broken water heaters, repairing roofs and repairing furnaces and air conditioners–all of which is vital to keeping the 120 million homes in America safe and in good working condition. Still, the business challenges these pros face during this unprecedented time are significant and we are committed to being a true partner, helping local pros find work and advocating on their behalf.”

 

Additionally, home service professionals are having to become more creative with their customer communications and marketing methods during the current pandemic. Pollfish recently conducted a study of over 1,000 home service providers, of which 85% said they have made major changes to how they are communicating with customers now. The top communication methods being used are:

 

  • Email Marketing
  • Social Media Engagement
  • Video Chat Technology

 

The times are tough for business owners, but service providers have been deemed essential and are continuing to adjust to the current pandemic. Working in customers’ homes puts extra pressure on home service providers, but taking the necessary steps to keep everyone safe and healthy and communicating that to customers is what’s helping them continue to succeed.

For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!

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