This Halloween, offer your customers the best treat of all: scary-good customer service! 95% of customers say that good customer service is an important factor for them when choosing which businesses to be loyal to. A positive customer experience is more than just getting the job done with a smile on your face like it used to be. Customers expect a lot more from businesses now, and some of the things that they are looking for are:
- Convenience: Is your business easily accessible everywhere your customers are searching online? Are customers able to contact you on whichever platform is easiest for them, i.e: texting, social media messaging, webchat, etc? Are your response times fast, or do customers have time to message a competitor waiting to hear back from your business?
- Reliability: When a customer reaches out to you, they want to know that they will hear back in a timely manner. Being a reliable source for your customers leads to loyalty from them. Loyal customers spend almost 70% more on products and services than new customers do, so they are pretty important to say the least. Be reliable for your customers and they will be reliable in return.
- Communication: Communicating with your customers is the #1 way to keep them coming back. We cannot build relationships with people we aren’t interacting with, and making that communication as quick and easy as possible only adds to the customer experience.
If your business is not yet offering webchat, texting and utilizing QR codes for customer connections, now is the time to start! There is no time better than now to start something that will benefit your business in the long-run!
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!