I don’t think any of us could name a business that doesn’t want to increase their lead conversion rate by 40%. Luckily, we have enough research to determine the trick to making more and more leads turn into customers, and that is a webchat feature on your business website. Besides just the increase in conversion rate, there are many other benefits to having an automated webchat feature added to your site, such as:

Improve the customer experience: 84% of consumers agree that the customer experience provided by a business is just as important to them as the services they offer. You can improve the experience your customers receive from your business by using webchat to ensure they are receiving the help they need from you when and where they need it most. Automated webchat offers customers the opportunity to schedule appointments, get answers to questions and send feedback at the time that is most convenient for them. Improving the customer experience is as simple as implementing a chat feature that benefits both of you.
Increase efficiency and save time: A conversation with the webchat service is a natural extension of the customer’s journey. It is more interactive and personal than other means of contact, and can be done from anywhere– even in the middle of the night! You can’t be expected to answer customer questions or schedule appointments 24/7. That isn’t realistic, but your webchat feature being able to do that for those after-hours customers makes your business efficient and convenient to work with! Save yourself time by not having to answer phone calls and text messages while on other jobs. Webchat can take care of all of that for you!
Make your business more convenient to work with: Over 80% of consumers say that convenience is more important to them now than ever before. Making things more convenient for your customers makes things better for your business. Why? Because loyal and happy customers bring in more business and more revenue.

Keeping up with the convenience of technology for your business makes your business more and more appealing to customers.

A webchat feature on your site could lead to a 40% increase in conversion rate, as well as overall customer satisfaction. If you don’t have a webchat feature yet, or you are wondering how to automate the webchat process, let us help you!

For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!