There are new technologies available to businesses that make it easier to run a business, easier to connect with customers and easier to keep those customers happy. All of these things have always been important, but they have not always been as simple as they are now. With technologies like webchat, QR codes, customer engagement automation and even businesses texting their customers, small businesses are able to satisfy their customers at the same rate as large companies.

Customer Connection Platforms like FreshLime provide businesses with the opportunity to track important data about their customers: when did they last work with you, what did they purchase, when will they be due for another service, and their contact information are among some of the important pieces of information that are stored for each customer. This makes it easy for businesses to personalize their interactions with customers to keep them happy and coming back for more. 

Another technology we have been hearing a lot about is the use of QR codes. Of course, QR codes aren’t exactly a new technology, but they are making a comeback in a big way. Because of the simplicity and customization of QR codes, businesses are using them to make life a lot easier for themselves and their customers. A quick, touchless scan allows customers to be taken anywhere online that the business wants them to go. If that isn’t convenient, we don’t know what is!

Texting isn’t new, but texting your customers using FreshLime’s Message Center is. Easily storing all of your customer conversations, whether through text, webchat or reviews, in one inbox is a game changer for busy business owners. This is a technology upgrade that makes it so customer messages are no longer missed, and business owners are no longer logging in and out of a million platforms trying to communicate with everyone.

Adopting new technologies allows small businesses to satisfy their customers at the same rate as large companies, because these technologies are no longer only available to big businesses. Customers value connection and convenience, and small businesses can now offer both of those without having to take time out of their day to do so. 

For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!


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