Are you having a streak of good luck with your customer loyalty and overall revenue? Or are you putting in the hard work to make sure each customer connection is positive and personalized?

Customers want convenience, a personal touch and a positive experience each time they work with a business. If you can provide that, you’re on your way to customer loyalty and a healthy bottom line. Making sure you implement a customer communication strategy keeps you from having to rely on luck for your overall success.

But what does that look like in practice? Here are a few tips for creating customer connections that will make your customers happy and keep them coming back for more, after all – a loyal customer is worth 7x more, in revenue, than a new customer:

Make it easy for customers to connect with you.

Make sure your customer service channels are easily accessible and convenient for your customers. Whether they’re reaching out on social media, via text, webchat or in person, make sure they can get in touch with you quickly and easily.

Connect with them on a personal level.

When you take the time to connect with your customers on a personal level, they’ll feel appreciated and valued. Show interest in their lives and what they’re doing, and they’ll be more likely to stick around. Most of all, keep track of customer transaction history so you can better serve them in the future based on their actual needs.

Give them a positive experience each time.

A positive customer experience is key to customer loyalty. Make sure each interaction your customer has with your business is a good one. From the customer service representative they talk to to the product they receive, every step should be something to write home about. Don’t forget to keep your customers’ experiences with your business as convenient as possible.

If you can implement these tips into your customer connection strategy, you’ll be well on your way to customer loyalty and a healthy bottom line. Luck may help out a little bit too, but it’s really the result of a well-executed customer connection strategy that will make your business succeed.

For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, CEO and Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!