Should You Connect with Your Customers Through Email?

Should You Connect with Your Customers Through Email?

Some people say that email marketing is dead, while others believe that it’s alive and well. Before you throw your email marketing strategy under the bus, it’s important to understand what it can do for your business. According to HubSpot, 83 percent of B2B companies...
Do Your Customers Know You’re Thankful for Them?

Do Your Customers Know You’re Thankful for Them?

With Thanksgiving only a couple days away, there’s no better time than now to show your customers that you’re thankful for them. Maybe you have a strategy in place for showing your customers how much you care. Or maybe this concept is entirely new to you, and you’re...