Often social media will be one of your first points of contact for new customers. As customers search the web looking for a service, they will find your company’s social media pages and judge your business accordingly. So how does your page stack up? Make sure your social media pages are up to date so you can take advantage of these key benefits of social media for your small business.


1. Increase Exposure:
If your business has a presence on social media it will expose your company to new customers. Social media puts your business where the customers are at, which allows you to reach people who otherwise might not hear about your business. Over time, this increased exposure will build your company’s brand and help you collect leads for your local business.


2. Customer Service:
Often customers will post complaints and leave feedback about a business on social media. If your business has a social media page it will give you another way to contact a disgruntled customer. Make sure to monitor your page closely since customers expect responses in a timely manner. Don’t ignore positive feedback either, always thank happy customers since this lets them know you appreciate their support.


3. Competition
Social media allows you to gain an edge on your competition. If you have a successful social media strategy this will help set you apart from your competitors who may not be as savvy with social media. You will be able to learn about your target customers and become familiar with them in ways your competitors can’t. Social media gives your company a place to stand out and promote your business in a fun way.


4. Stay Relevant
Staying relevant is critical to your business. You want your business to be the company people think of when they need your particular product or service. People talk about their wants and needs on social media, giving you insight on how to best serve your customers. If your social media page can provide solutions to these problems, your business will be the company people think of when they need a service.


Although it takes a lot of time and effort, it is crucial to make sure your local business uses social media to reap the benefits social media can provide. As a business owner, you can’t afford to miss out on these benefits to help grow your business.


For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!