FreshLime Blog
Fresh Marketing Tips for Small Business
How Data Can Make Or Break Your Business
When we launched Dasheroo in early 2015, buzz phrases such as “big data” and “data mash-ups” were popping up all over. Companies of all sizes and industries came to realize that collecting data was just the start. They needed a better way to organize, analyze, and...
read more
Text Marketing is Less Scary than You Think
People are always on their phones. One of today’s main forms of communication is text messaging. In fact, text messaging is the most used feature on smartphones. Collectively, American adults send a total of about 8.5 BILLION texts everyday. Needless to say, your...
read more
Finding Success with Online Reviews
Today our Customer Success Manager, Geoff, hosted a webinar all about how to find success with online reviews. How Can You Increase Your Online Reviews?How Can You Gain More Positive Reviews Online?How Should You Approach Your Customers about Leaving Reviews?How Can...
read more
New Year = New Customer Engagment Goals
Over 60% of businesses lose customers every year because they lack quality and consistent customer engagement. Now that we’re settled in to the new year, it’s time to get started on those customer engagement goals. Don’t let your business fall into the majority of...
read more
Is Your Business Setup for Success in 2019?
It’s a new year! For businesses, that means a new start and approach to selling, marketing, budgeting, managing and so much more. The hardest part of starting a new year is knowing just where you stand and what goals you need to set in order to succeed. To make your...
read more
Business Tips We Learned in 2018
It’s time for a new year, which means new successes, new failures, new learning opportunities and new changes. For many businesses, small and large, 2018 was a year of learning, growth and progress. As the year ends, business owners should take the time to evaluate...
read more
10 Facebook Advertising and Marketing Statistics to Get You Excited
What’s your experience with Facebook advertising and marketing to date? Are you taking full advantage, or have you spent the majority of your resources on other social media platforms? Even if you’ve ignored Facebook in the past, you have the opportunity to get on...
read more
3 Ways to Reel Your Customers Back in for 2019
Everyone knows that it is much more expensive to obtain a new customer than it is to bring your current customers back through your door. One of your biggest goals, as a business owner, for 2019 should be to reel your customers back in. Why? Because you’ll make money,...
read more
Holiday Promo Ideas to Boost Small Business Sales
With total holiday sales expected to exceed $1 trillion, there’s never been a better time than now for your small business to aggressively connect with customers (both new and existing). The opportunity for increased sales is there for the taking. However, without the...
read more
How Can Your Business Beat the Holiday Lull?
Unfortunately, for most small businesses the window from mid-December to early January is one of the slowest times of the year. People are traveling, saving for and recovering from Christmas expenses, focusing on family time and generally staying away from any extra...
read more
Goal Setting for 2019: Keep These Things in Mind
Although you want to send your 2018 business year off with a bang, it’s also critical to turn your attention to the new year as soon as possible. This means many things, including a heavy focus on goal setting. Without an idea of what you want to accomplish in 2019,...
read more
Send Your 2018 Business Year Off with a Bang!
The end of the year is a busy time for business owners! Once you have your taxes all in order and you’ve taken care of everything you need to on that end, what’s next? Business owners know that their work is never really done, but there are things you can do now to...
read more
Make Your Business Stand Out Against the Competition
We all want to stand out in a crowd, and if you’re running a business, this is especially true for you! Effectively differentiating themselves is one of the biggest challenges that businesses face in today’s world. When a customer is looking for a business in your...
read more
Top 5 Workplace Productivity Tools of 2019
Did you know the average worker is productive for approximately three hours a day? With this in mind, now’s the time to implement a handful of workplace productivity tools with the idea of helping your employees and company reach peak performance. But, this leads to...
read more
FreshLime’s Letter of Gratitude to Small Business
November is the month of giving thanks, and FreshLime is most thankful for small businesses! We love to watch the creativity of entrepreneurs unfold and create something successful. We especially love to bring our expertise into the mix and really help businesses...
read more
Why America Needs Small Businesses
Did you know there are approximately 30 million small businesses in the United States? While some of these companies will close up shop, there is no shortage of entrepreneurs right behind them chasing their dream. There are many reasons why America needs small...
read more
Small Business Feature: Village Kits by Emily
All month long we are showing love to small and local businesses by featuring them on our blog! We are doing this because November is the month of gratitude, and we’re thankful for small businesses. Along with putting the spotlight on an awesome business, we also hope...
read more
Small Business Feature: Top Whole Life
Throughout the month of November, we’re featuring local businesses on our blog. Here at FreshLime, we enjoy showing love to small and local businesses that are making a true difference in the lives of many. This week, we chatted with Tom, the founder and owner of Top...
read more
Small Business Feature: Lifetime Epoxy Utah
For the month of November, we will be showing love to small and local businesses by featuring them on our blog! Here at FreshLime, we love to do this because we enjoy showcasing small and local businesses that are making a difference. We also hope to inspire other...
read more
Facebook Ads: 5 Tips for Local Businesses
As a local business owner using Facebook ads, there’s something you need to know: 62 percent of small business owners say paid ads on Facebook are missing the target. You don’t want to go down this path. Instead, you want to be part of the 38 percent who consider...
read more
FreshLime- Red Herring Top 100 Award Winner!
It’s a good day here at FreshLime! Why? Because FreshLime won the Red Herring Top 100 award! If you haven’t heard about the Red Herring Top 100, we’ll fill you in: The Red Herring Top 100 highlights startups that are exciting, innovative and promising startups...
read more
3 Ways to Determine What’s Working & What’s Not for Your Business
How can you determine what’s working and what’s not for your business? It’s not always easy, but it is always necessary. According to emarketer.com, business owners waste about 30% of their budget on ineffective marketing strategies and procedures. The bad news is...
read more
Reasons Why Customer Turnover May be a Problem for Your Business
It takes quite a bit of time, money, and energy to bring new customers through the door. With this in mind, you never want to find that you have a problem with customer turnover. There are many factors that can contribute to high customer turnover, including but not...
read more
How Effective are Facebook Ads in Growing Your Business?
Facebook is, obviously, the place to be. There are over 200 million active users on Facebook everyday in the United States, and over 2 billion worldwide. Along with Google and Instagram, Facebook is one of the most visited websites/apps every single day. You know...
read more
What is Marketing Attribution?
Marketing attribution is something that all business owners need to know about. Why? Because it’s what tells you where your customers are coming from, which marketing methods are working for you, and which aren’t. With more a more marketing channels continually...
read more
5 Rules for Effective Email Marketing
With so many forms of marketing, it’s easy for email to take a backseat. This is particularly true if you haven’t achieved great success with this strategy in the past. However, with more than five billion active email accounts across the globe, email marketing should...
read more
Text Message Marketing Tips: Follow These to Succeed
In today’s world, there’s no shortage of ways to connect with consumers. Although text message marketing is still in its infancy, there’s no better time than now to get in on the action. According to EZ Texting, a leading text marketing service, “the average response...
read more
Effectively Market to Your Target Audience
Once you have determined who your target audience is, your next step is knowing how to effectively market to them. What does it mean to effectively market to someone? It means that you are where you need to be and that your content and offers are displaying what they...
read more
Different Generations = Different Marketing Approaches
Different generations require different marketing strategies and content from businesses like yours. There are so many people to market to, but not all of them are candidates that would even need your business. Why is that? Someone who doesn’t own a home, likely won’t...
read more
Gen Y Marketing 101
Gen Y – also known as Generation Y, echo boomers, and of course, millennials – is the largest generation since the Baby Boomers. With a different take on the world than those before and after them, marketing to members of Generation Y takes a unique approach. Note: we...
read more
Keys to Finding Your Target Audience
What is a “target audience?” This is a specific group of people, with shared characteristics, who are most likely to be interested in your products or services. These shared characteristics could be based on demographics, age, gender, common interests or all of the...
read moreGen X Marketing 101
With so much focus on millennial marketing, many companies often overlook the importance of connecting with members of Gen X. Defined as people born between 1965 and 1981, not only does Gen X have quite a bit of buying power but these individuals are also in the prime...
read more
Millennial Marketing 101
In today’s world, marketing to millennials is a skill all business owners need to have. Anyone who was born between 1981-1996 is considered a millennial. That is a lot of people, and more importantly, it’s a lot of people who are at the perfect age for making...
read moreHow Effective are Facebook Reviews For My Business?
There are many ways to drive more traffic to your business, with online reviews at the top of the list. Get this: 84 percent of people trust online reviews as much as friends. When you combine this statistic with the fact that Facebook has 1.47 billion daily active...
read more
What to do About Negative Reviews
Nobody wants to talk about what to do about negative reviews, because nobody wants to receive one. However, there are over 30,000 reviews posted online every minute, so odds are, you’re going to receive one. Don’t stress about it, because all businesses will have an...
read moreYelp Reviews: Are They Important to Your Business?
Did you know there are more than 163 million reviews on Yelp? Or how about the fact that Yelp generates an average of 72 million monthly mobile web unique visitors? With statistics like these, you can’t turn a blind eye as a business owner. Instead, you need to...
read more
3 Easy Ways to Get Reviews from Your Customers
You know that your business needs online reviews. Not just reviews, but your business needs quality reviews that will make other consumers want to work with you as well. Journalist, and internet guru, Chris Anderson said, “Your brand isn’t what you say it is, it’s...
read more
How to Brand Your Small Business
What is branding a business? All businesses need to have a brand, and a strong one at that. Even small businesses should focus on their branding. Branding is giving consumers a way to identify your business. It is what makes your customers able to recognize your...
read moreWhat Makes an Effective Online Review?
As a local business owner, online reviews can play a big part in your success. If you’re continually generating positive reviews, you’ll find it easier to drive traffic to your business in the future. Conversely, negative reviews can hold you back from reaching your...
read more
Where are the Best Places Online to Gain Reviews?
Online reviews are necessary for business growth and success. If you don’t have a presence online, you are missing out on a huge amount of growth and new business. Over 80% of people trust an online review just as much as they trust a personal recommendation from...
read more
Why Does Your Business Need Online Reviews?
Why does your business need online reviews? There are a lot of reasons that business owners should pursue online reviews, but some still don’t. Believe it or not, lots of businesses haven’t even put themselves out there online yet, which is a huge mistake in our...
read more
Online Reviews 101
Online reviews can be really stressful for business owners, but they’re necessary for growth and success. Why are reviews so important for your business? Which online platforms are most important when it comes to reviews? How can you gain more reviews online for your...
read more
Get in Front of Your Customers Through Amazon’s Alexa
Did you know that you can ask your Amazon Echo for operating hours of certain businesses near you? It’s getting easier and easier for consumers to find out valuable information about local businesses, which means it’s getting easier and easier for local businesses to...
read moreHow Does Google+ Help My Business?
Let’s be honest: in terms of being the “next big thing” in the social networking space, Google+ never lived up to expectations. At the time of its launch in June 2011, there was a lot of hype about the service competing directly with all the biggest names in the...
read more
What Type of Page Should Your Business Have on Facebook?
There are several different types of Facebook pages, or profiles, and it can be overwhelming trying to determine which you should use. When you’re creating a page for your business on Facebook, it’s very important that you select the correct type of page you want to...
read moreNavigating Google Search: What Everything Means
Google has long been king of the search engine jungle, with the company holding onto roughly 72 percent of the market. As a small business owner, it’s critical to learn as much as possible about Google as a search engine. With this knowledge, you’ll find yourself in...
read more
Is Instagram the Right Place for Your Business?
What started as an app for photographers to share quick photos of their work, has quickly turned into much more than that. While Instagram is still a social platform for sharing photos and videos, it now has over 800 million users, and 500 million of them are using it...
read more
How to Create a Google Listing
Do you know how many people search on Google for businesses like yours? Over 1 Billion. Knowing that so many potential customers are using Google, it’s too bad that only about 40% of local businesses have a claimed Google My Business listing. If you’re one of the 60%...
read more
Is Yelp the Right Place to Grow My Business?
Yelp is a great place for business owners, and customers, to find what they’re looking for online. Yelp provides business owners with different options for their services. You can opt to claim a free business profile, where customers can leave you reviews and upload...
read more
Where Your Small Business Needs to be Found Online
If you want your business to be successful, you need to be discovered online. It can be overwhelming trying to determine exactly where your small business needs to be found online. There are so many search and social outlets, and not all of them are necessary for your...
read more