FreshLime Blog
Fresh Marketing Tips for Small Business
Repeat Customers Are NOT as Common as Business Owners Think
If you ask most business owners, they’ll tell you that the majority of their customers are repeat. The truth is, however, they’re very wrong. It’s unfortunate, because repeat customers are much more profitable to your business than new business, and they typically...
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3 Ways to Get Customers to Engage with Your Business Online
Customer engagement is nothing to take lightly. Even if you think you’re doing okay in this department, it’s imperative to dig deeper for a true idea of how well you’re performing. In the past, we’ve discussed a variety of ways to improve customer engagement. This...
read moreProduct Update: New Reviews Timeline
Today we’re excited to announce a great enhancement to your FreshLime account: a new & improved Reviews Timeline! In the past you’ve been able to see when your customers post new reviews on sites like Google, Facebook or Yelp but there's a piece that’s always been...
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Why is Customer Contact Information Crucial to Your Business?
Why is customer contact information crucial to businesses? There are several reasons that SMB’s should be gathering information from each and every customer who they service. The top of the list is customer retention. We all know that winning a new customer is 5x more...
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Should You Text Your Customers?
Some business owners are afraid of reaching their customers through SMS text messages, for a few different reasons. Maybe they're afraid of annoying the customer, or they don't know what messaging to send via text, but the truth is... you SHOULD be texting your...
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How Often Should You Engage with Your Customers?
With so many ways to improve customer engagement in the new year, there’s no excuse for lagging behind. From personalized communication to taking cues from your customers, a few fresh techniques may be all you need to show your customers how much you care. But this...
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5 Ways to Keep Your Customers Coming Back in 2019
It’s easier to keep your current customers than it is to find new ones. For this reason, it’s critical to have a plan in place for keeping your customers coming back in 2019. It’s easy to take your customer base for granted. You assume that since they turned to you in...
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Simple Ways to Improve Customer Engagement in 2019
With 2019 in full swing, you should have already reviewed the past 12 months for a clear idea of what worked for your business, where you came up short, and the areas where you should allocate the most resources in the new year. If you struggled with customer...
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How Data Can Make Or Break Your Business
When we launched Dasheroo in early 2015, buzz phrases such as “big data” and “data mash-ups” were popping up all over. Companies of all sizes and industries came to realize that collecting data was just the start. They needed a better way to organize, analyze, and...
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Text Marketing is Less Scary than You Think
People are always on their phones. One of today’s main forms of communication is text messaging. In fact, text messaging is the most used feature on smartphones. Collectively, American adults send a total of about 8.5 BILLION texts everyday. Needless to say, your...
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Finding Success with Online Reviews
Today our Customer Success Manager, Geoff, hosted a webinar all about how to find success with online reviews. How Can You Increase Your Online Reviews?How Can You Gain More Positive Reviews Online?How Should You Approach Your Customers about Leaving Reviews?How Can...
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New Year = New Customer Engagment Goals
Over 60% of businesses lose customers every year because they lack quality and consistent customer engagement. Now that we’re settled in to the new year, it’s time to get started on those customer engagement goals. Don’t let your business fall into the majority of...
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Is Your Business Setup for Success in 2019?
It’s a new year! For businesses, that means a new start and approach to selling, marketing, budgeting, managing and so much more. The hardest part of starting a new year is knowing just where you stand and what goals you need to set in order to succeed. To make your...
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What are the Top Causes of Customer Churn?
Customer churn is a concern among most business owners. In short, this is nothing more than the percentage of customers that stop using your service during a specified period of time. While the definition of customer churn is easy to understand, it’s much more...
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Business Tips We Learned in 2018
It’s time for a new year, which means new successes, new failures, new learning opportunities and new changes. For many businesses, small and large, 2018 was a year of learning, growth and progress. As the year ends, business owners should take the time to evaluate...
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10 Facebook Advertising and Marketing Statistics to Get You Excited
What’s your experience with Facebook advertising and marketing to date? Are you taking full advantage, or have you spent the majority of your resources on other social media platforms? Even if you’ve ignored Facebook in the past, you have the opportunity to get on...
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3 Ways to Reel Your Customers Back in for 2019
Everyone knows that it is much more expensive to obtain a new customer than it is to bring your current customers back through your door. One of your biggest goals, as a business owner, for 2019 should be to reel your customers back in. Why? Because you’ll make money,...
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Holiday Promo Ideas to Boost Small Business Sales
With total holiday sales expected to exceed $1 trillion, there’s never been a better time than now for your small business to aggressively connect with customers (both new and existing). The opportunity for increased sales is there for the taking. However, without the...
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How Can Your Business Beat the Holiday Lull?
Unfortunately, for most small businesses the window from mid-December to early January is one of the slowest times of the year. People are traveling, saving for and recovering from Christmas expenses, focusing on family time and generally staying away from any extra...
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Goal Setting for 2019: Keep These Things in Mind
Although you want to send your 2018 business year off with a bang, it’s also critical to turn your attention to the new year as soon as possible. This means many things, including a heavy focus on goal setting. Without an idea of what you want to accomplish in 2019,...
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Send Your 2018 Business Year Off with a Bang!
The end of the year is a busy time for business owners! Once you have your taxes all in order and you’ve taken care of everything you need to on that end, what’s next? Business owners know that their work is never really done, but there are things you can do now to...
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Make Your Business Stand Out Against the Competition
We all want to stand out in a crowd, and if you’re running a business, this is especially true for you! Effectively differentiating themselves is one of the biggest challenges that businesses face in today’s world. When a customer is looking for a business in your...
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Top 5 Workplace Productivity Tools of 2019
Did you know the average worker is productive for approximately three hours a day? With this in mind, now’s the time to implement a handful of workplace productivity tools with the idea of helping your employees and company reach peak performance. But, this leads to...
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FreshLime’s Letter of Gratitude to Small Business
November is the month of giving thanks, and FreshLime is most thankful for small businesses! We love to watch the creativity of entrepreneurs unfold and create something successful. We especially love to bring our expertise into the mix and really help businesses...
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Why America Needs Small Businesses
Did you know there are approximately 30 million small businesses in the United States? While some of these companies will close up shop, there is no shortage of entrepreneurs right behind them chasing their dream. There are many reasons why America needs small...
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Small Business Feature: Village Kits by Emily
All month long we are showing love to small and local businesses by featuring them on our blog! We are doing this because November is the month of gratitude, and we’re thankful for small businesses. Along with putting the spotlight on an awesome business, we also hope...
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Small Business Feature: Top Whole Life
Throughout the month of November, we’re featuring local businesses on our blog. Here at FreshLime, we enjoy showing love to small and local businesses that are making a true difference in the lives of many. This week, we chatted with Tom, the founder and owner of Top...
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Small Business Feature: Lifetime Epoxy Utah
For the month of November, we will be showing love to small and local businesses by featuring them on our blog! Here at FreshLime, we love to do this because we enjoy showcasing small and local businesses that are making a difference. We also hope to inspire other...
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Facebook Ads: 5 Tips for Local Businesses
As a local business owner using Facebook ads, there’s something you need to know: 62 percent of small business owners say paid ads on Facebook are missing the target. You don’t want to go down this path. Instead, you want to be part of the 38 percent who consider...
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FreshLime- Red Herring Top 100 Award Winner!
It’s a good day here at FreshLime! Why? Because FreshLime won the Red Herring Top 100 award! If you haven’t heard about the Red Herring Top 100, we’ll fill you in: The Red Herring Top 100 highlights startups that are exciting, innovative and promising startups...
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Breaking Up is Hard To Do: Why Customers Leave For Your Competition
Here’s an interesting statistic: the probability of selling to an existing customer is approximately 60 percent, while the probability of bringing a new client on board is somewhere in the 10 percent range. With this in mind, it’s clear to see why customer retention...
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3 Ways to Determine What’s Working & What’s Not for Your Business
How can you determine what’s working and what’s not for your business? It’s not always easy, but it is always necessary. According to emarketer.com, business owners waste about 30% of their budget on ineffective marketing strategies and procedures. The bad news is...
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Reasons Why Customer Turnover May be a Problem for Your Business
It takes quite a bit of time, money, and energy to bring new customers through the door. With this in mind, you never want to find that you have a problem with customer turnover. There are many factors that can contribute to high customer turnover, including but not...
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How Effective are Facebook Ads in Growing Your Business?
Facebook is, obviously, the place to be. There are over 200 million active users on Facebook everyday in the United States, and over 2 billion worldwide. Along with Google and Instagram, Facebook is one of the most visited websites/apps every single day. You know...
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5 Effective Strategies to Get Existing Customers Back in the Door
Maybe you own a restaurant. Maybe you own an HVAC business. Or perhaps you’re part of another type of service company, such as a salon or car wash. Regardless, you know one thing to be true: it’s important to drive as much repeat business as possible. If you’re...
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Different Ways to Effectively Grow Your Business
Postcards, coupons, digital advertising… oh my! There are so many ways to effectively grow your business, and it can be hard to determine which is best for you. You know that when it comes to marketing, it’s all about trial-and-error and figuring out what’s making...
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What is Marketing Attribution?
Marketing attribution is something that all business owners need to know about. Why? Because it’s what tells you where your customers are coming from, which marketing methods are working for you, and which aren’t. With more a more marketing channels continually...
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5 Rules for Effective Email Marketing
With so many forms of marketing, it’s easy for email to take a backseat. This is particularly true if you haven’t achieved great success with this strategy in the past. However, with more than five billion active email accounts across the globe, email marketing should...
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Text Message Marketing Tips: Follow These to Succeed
In today’s world, there’s no shortage of ways to connect with consumers. Although text message marketing is still in its infancy, there’s no better time than now to get in on the action. According to EZ Texting, a leading text marketing service, “the average response...
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Effectively Market to Your Target Audience
Once you have determined who your target audience is, your next step is knowing how to effectively market to them. What does it mean to effectively market to someone? It means that you are where you need to be and that your content and offers are displaying what they...
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Different Generations = Different Marketing Approaches
Different generations require different marketing strategies and content from businesses like yours. There are so many people to market to, but not all of them are candidates that would even need your business. Why is that? Someone who doesn’t own a home, likely won’t...
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Gen Y Marketing 101
Gen Y – also known as Generation Y, echo boomers, and of course, millennials – is the largest generation since the Baby Boomers. With a different take on the world than those before and after them, marketing to members of Generation Y takes a unique approach. Note: we...
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Keys to Finding Your Target Audience
What is a “target audience?” This is a specific group of people, with shared characteristics, who are most likely to be interested in your products or services. These shared characteristics could be based on demographics, age, gender, common interests or all of the...
read moreGen X Marketing 101
With so much focus on millennial marketing, many companies often overlook the importance of connecting with members of Gen X. Defined as people born between 1965 and 1981, not only does Gen X have quite a bit of buying power but these individuals are also in the prime...
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Millennial Marketing 101
In today’s world, marketing to millennials is a skill all business owners need to have. Anyone who was born between 1981-1996 is considered a millennial. That is a lot of people, and more importantly, it’s a lot of people who are at the perfect age for making...
read moreHow Effective are Facebook Reviews For My Business?
There are many ways to drive more traffic to your business, with online reviews at the top of the list. Get this: 84 percent of people trust online reviews as much as friends. When you combine this statistic with the fact that Facebook has 1.47 billion daily active...
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What to do About Negative Reviews
Nobody wants to talk about what to do about negative reviews, because nobody wants to receive one. However, there are over 30,000 reviews posted online every minute, so odds are, you’re going to receive one. Don’t stress about it, because all businesses will have an...
read moreYelp Reviews: Are They Important to Your Business?
Did you know there are more than 163 million reviews on Yelp? Or how about the fact that Yelp generates an average of 72 million monthly mobile web unique visitors? With statistics like these, you can’t turn a blind eye as a business owner. Instead, you need to...
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3 Easy Ways to Get Reviews from Your Customers
You know that your business needs online reviews. Not just reviews, but your business needs quality reviews that will make other consumers want to work with you as well. Journalist, and internet guru, Chris Anderson said, “Your brand isn’t what you say it is, it’s...
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How to Brand Your Small Business
What is branding a business? All businesses need to have a brand, and a strong one at that. Even small businesses should focus on their branding. Branding is giving consumers a way to identify your business. It is what makes your customers able to recognize your...
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