FreshLime Blog

Customer engagement is nothing to take lightly. Even if you think you’re doing okay in this department, it’s imperative to dig deeper for a true idea of how well you’re performing. In the past, we’ve discussed a variety of ways to improve customer engagement. This...

With so many ways to improve customer engagement in the new year, there’s no excuse for lagging behind. From personalized communication to taking cues from your customers, a few fresh techniques may be all you need to show your customers how much you care. But this...

With 2019 in full swing, you should have already reviewed the past 12 months for a clear idea of what worked for your business, where you came up short, and the areas where you should allocate the most resources in the new year. If you struggled with customer...

Customer churn is a concern among most business owners. In short, this is nothing more than the percentage of customers that stop using your service during a specified period of time. While the definition of customer churn is easy to understand, it’s much more...

Here’s an interesting statistic: the probability of selling to an existing customer is approximately 60 percent, while the probability of bringing a new client on board is somewhere in the 10 percent range. With this in mind, it’s clear to see why customer retention...

Maybe you own a restaurant. Maybe you own an HVAC business. Or perhaps you’re part of another type of service company, such as a salon or car wash. Regardless, you know one thing to be true: it’s important to drive as much repeat business as possible. If you’re...