FreshLime Blog
Fresh Marketing Tips for Small Business
Is Instagram the Right Place for Your Business?
What started as an app for photographers to share quick photos of their work, has quickly turned into much more than that. While Instagram is still a social platform for sharing photos and videos, it now has over 800 million users, and 500 million of them are using it...
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Where Your Small Business Needs to be Found Online
If you want your business to be successful, you need to be discovered online. It can be overwhelming trying to determine exactly where your small business needs to be found online. There are so many search and social outlets, and not all of them are necessary for your...
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3 Killer Resources for Small Business Owners
As a small business owner, you never want to get into the habit of thinking you can do everything on your own. In addition to hiring top notch talent (such as a social media manager), there are thousands upon thousands of resources (online and off) you can rely on for...
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Why Your Employees are Leaving
According to inc.com, hiring a new employee after losing one can cost your company anywhere from $50,000-$150,000. In other words, your employees (if they’re doing a good job) are worth keeping! Are you having issues with employee turnover? A lot of companies do,...
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How Much Impact do Online Reviews have on Your SEO?
Why do You Need Reviews? 93% of customers say that their buying decisions are influenced by online reviews. Okay, so that’s almost everybody. When almost everybody says that their buying decisions are influenced by online reviews, that tells us that online reviews are...
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3 Ways Small Business is Changing
Small business owners are the first to know when small businesses are changing, for better or worse. With today’s technology and new social wave, there are constant changes being made to how you should do business, and ways to market your business. Business owners...
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3 Reasons to Share Updates on LinkedIn
As the world’s largest professional network, LinkedIn is home to approximately 562 million users. With the opportunity to connect with people near and far, there’s never been a better time to ramp up your LinkedIn strategy. Once you create a comprehensive profile that...
read moreReady to Beat the Monday Blues? We Know How
“The ‘Monday Blues’ describe a set of negative emotions that many people get at the beginning of the workweek if they're not happy at work,” states Alexander Kjerulf, who is an international author and speaker on happiness at work and in life. “It contains elements of...
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Entrepreneur vs. Small Business Owner
Do you know which one you are- a small business owner or an entrepreneur? Sometimes people use the two interchangeably, but there are actually some big differences. Either way, everyone loves a small business. They keep money in the local community, help our economy...
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Local Business Highlight: Mommi
This week we interviewed Dr. Yvonne Bohn, co-founder of Mommi. What is your business? Mommi. It’s a company that makes nutritional products for mothers, in all stages of their journey: trying to conceive, currently pregnant, or breastfeeding. We sell a prenatal...
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3 Ways to Boost Your Small Business Marketing
Boosting your small business marketing is something that all business owners want to do. It’s not always easy, and definitely not always cheap to build your marketing up. There are things that all small businesses can, and should, be doing to ensure they’re getting...
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Lead Magnet Tips for Effectively Growing Your Email List
A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Successful lead magnets solve a problem for your potential customers. When someone is debating whether or not to sign up for...
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Should Businesses Respond to Positive Online Reviews?
Most businesses respond promptly to negative online reviews, because you want to save face and rectify the situation quickly. That’s a great thing to do, but should you also be responding to positive online reviews? Sure, the customer is happy with you already, so...
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3 Effective Employee Appreciation Ideas
Advocating for the happiness of your employees is beneficial to everyone, especially your business. The truth is, when people are happy they do better work. Happiness brings people to be more motivated, energized and willing to help. An employee who is happy with the...
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These Social Media Stats Could Alter Your Marketing Strategy
Do you ever wonder if you’re spending too much valuable time on social media? Do you ever think about the potential impact of spending more time carrying out an advanced social media strategy? Regardless of your current social media marketing strategy, it never hurts...
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5 Ways to Up Your Instagram Game
Instagram is quickly becoming the place-to-be online for businesses. Instagram has over 800 million active users, and many people turn there when they want to learn more about your business or see what you’re up to. It can be hard to get a solid foundation on social...
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Marketing Strategy: Measurement Matters Most
When it comes to your marketing strategy for your business, it can sometimes be tricky to know where you should be spending your money, and what is actually working for you. That’s why it’s essential that you’re measuring your marketing efforts and tracking that...
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The Many Benefits of Hiring a Social Media Manager
As a small business owner, it’s challenging to keep up with everything your day brings. Unfortunately, a busy schedule often leads to a situation in which you don’t spend as much time on social media marketing as you should. If you find yourself in this position, you...
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Entrepreneurs: How to Live a More Balanced Life
We get it, you’re an entrepreneur and you’re busy! It’s not uncommon for business owners to lose themselves in their work, and quickly start living an unbalanced life. However, in order to be happy, it is important to let yourself have some freedom to do other things....
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Facebook Updates Businesses Need to Know About
Facebook has recently made lots of changes and pushed some new updates. These changes affect both users and businesses on Facebook, but guess what? It’s a good thing! Trust us, it’s worth your time to adjust to and familiarize yourself with these changes, in order to...
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FreshLime Wins Advertising Award with Focus on the Single Customer View
LEHI, UT, May 1, 2018 /FOR IMMEDIATE RELEASE/ -- FreshLime was (recognized as a winner) awarded first place in the prestigious Local Search Association Ad-to-Action Awards this week at their annual LSA Conference in Chicago, IL. With over 90 submissions in 12...
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The Impact of Personalized Reviews
84% of shoppers trust personalized online reviews. What is a personalized review? A personalized review is a review left for a business, that includes names of those the customer worked with, and hopefully some information about the service or product that they...
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How Will You Answer These Customer Questions on Social Media?
It’s a great idea for your business to have a strong social media presence. For example, you can give your small business a big boost with the help of these Twitter tips. However, there’s something you need to know: there’s more to social media than posting updates...
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3 Characteristics of Successful Entrepreneurs
Whether you’re already a business owner, or you are an aspiring business owner, there is always room for growth. Many successful entrepreneurs display similar characteristics, and that could be part of what contributes to their success. What are the 3 top...
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Give Your Small Business a Boost With These Twitter Tips
Are you a small business owner with big hopes of getting more out of Twitter in the months to come? While you may have fallen short of your goals in the past, now’s not the time to give up on Twitter. Instead, double down in an attempt to find a strategy that will...
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Facebook Live with Jay Bean- Recap
If you missed our Facebook live video earlier today, we’re so sorry! However, you’re in luck! We’ve linked to the video below, so you don’t have to miss out on any of the valuable information that was shared by our CEO & Founder, Jay Bean. You can watch the video...
read moreFacebook Live Event: Entrepreneur to Entrepreneur
Join us on Facebook this Thursday, March 29 at 12:00PM MST as Jay Bean, CEO and Founder of FreshLime, answers your burning questions about being an entrepreneur and how to successfully start/run a business. The best part, this information is very valuable and...
read more3 Ways to Make Holidays Work for Your Business
When you run a business, you should always be sure to watch the calendar and know which holidays are coming up. People tend to look for deals and specials around holidays, and not just the big ones. Thanksgiving and Christmas work for you because you have the perfect...
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5 Tips for Calming Down an Upset Customer
Depending on your industry, you may be in close contact with customers throughout the day. While you do your best to make everyone happy, there will be times when this isn’t possible. Instead, you’ll find yourself face-to-face with an upset customer who is looking at...
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Why Do We Love Startups?
Startups are what keeps the business industry alive. After all, all businesses were a startup at one point. At FreshLime, we love small businesses, entrepreneurs and, of course, startups. When you’re just starting out, it can be hard to focus on what you’ve done right...
read moreFree Webinar with SoloSEO for you!
Exciting news today! You can attract 17,553 visitors to your website every month without spending a dime on ads. How do we know this? Because we know SEO and our partner SoloSEO knows it even better and they've worked out the numbers. The free webinar goes live in 2...
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5 Unique Ideas to Spice Up Your Social Media Strategy
There may come a time when you realize that your social media strategy is stagnant. Sure, you’re sharing content every day, but you aren’t going “above and beyond” like you once did. Rather than go down the same path in the days to come, it’s time to make an immediate...
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Business Trends for Future Success
Are you a small business owner? Or maybe you haven’t quite started your business yet, but you have big plans. Either way, this information is for you. When it comes to your future success, there’s no time like now to get started working toward your goals. There are...
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Cheap and Effective Marketing Strategies
Marketing is what keeps your business relevant. You need to be marketing your business, and you know that. However, sometimes you just don’t have a big budget to run expensive marketing campaigns. It can be very costly running through the trial-and-error of finding...
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It’s Time for SMBs to Utilize a CRM
Does your business have a functioning customer relationship management tool? If not, now is the time to get one. Whether your business is small, medium or large in size and revenue, you should be utilizing a CRM. If you’re not sure what exactly a CRM is, here’s a...
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Should Your Business be on Snapchat?
If you aren’t already familiar with Snapchat, here’s a quick breakdown. Snapchat is another social media outlet, with over 150 million users. It is different from Facebook, Instagram and Twitter in that there is no news feed, and your updates only last up to ten...
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Top Tips for Providing After Hours Customer Service
Did you know that it takes 12 positive experiences to make up for a single unresolved negative experience? It’s statistics like these that show why a dedication to customer service is so important. While there are things you can do to provide high quality service and...
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How to Show Your Customers Some Love
Valentine’s Day is the day of love! There are lots of things you can do this year, and always, to show your customers some love. The key to keeping them coming back time and time again is trust. When you have a positive relationship with a customer, who knows they can...
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Questions to Ask a Customer After Receiving a Bad Online Review
There is a right and wrong way to respond to negative social media feedback, such as a less than glowing Facebook review. As disappointing as it may be to read a bad online review, it’s never too late to turn things around. It all starts with contacting the customer...
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3 Ways to Avoid “Entrepreneur Burnout”
Being an entrepreneur is hard work. Running your own business is stressful, time-consuming, busy and often overwhelming. Every entrepreneur, at one time or another, will be faced with the question of whether or not they want to keep going. While working a 9-5 can...
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5 Tips for Strong Personal Branding
First thing’s first, what is personal branding? Personal branding is a means by which people remember you. It's not just your trademark, it is how you present yourself online and offline to potential clients and customers. Your personal brand is what builds your...
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Your Year for More Online Reviews
It’s 2018, which means online is the place to be. Is your business struggling to gain the positive reviews it needs to thrive with the best of them? It’s not uncommon for small business owners to feel overwhelmed about how to go about increasing their online...
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The Right Way to Respond to Negative Social Media Feedback
With more than three billion social media users in the world, it goes without saying that this is one of the best ways to connect with both customers and prospects. While there’s a lot of good that can come from social media, there’s something else you need to...
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3 Ways to Get More Referral Business
The truth is, people would rather do business with a company they have a personal connection to. Often times this connection comes through a business being referred by someone they trust. If someone you know and trust is willing to refer a business to you, likely you...
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Don’t Make These Customer Service Mistakes in 2018
Without customers, you’d find yourself out of business in no time at all. For this reason, a dedication to customer service is an absolute must. Last month, we shared a variety of small business tips to help you hit the ground running in 2018. This time around, we’re...
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Common Myths about Being Your Own Boss
Being your own boss seems like something that everyone would want for themselves, right? When it comes down to it, owning a small (or large) business is no easy task. From who to hire, what to charge, and from getting a business license, to monitoring your spending,...
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The Recipe for FreshLime’s Secret Sauce
In today’s world of cutting edge technology, it’s more cost-effective as a small business owner to automate the process of data collection, customer engagement, and increasing online reviews than it is to manually perform all of these arduous tasks. It’s also...
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Local Business Highlight: Bad Apple
This post is part of FreshLime’s newest blog segment, highlighting local businesses and finding out what they’re doing to make their business succeed! This week we interviewed Trevor, owner and founder of Bad Apple. What is your business? Bad Apple. We do cell phone...
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What Can You Learn by Taking a Look Back at 2017?
As a small business owner, you can’t spend too much time dwelling on the past. Instead, most your time and energy should be focused on growing your company in the future. But before you leave 2017 in your distant memory, you should review the good, the bad, and the...
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5 New Year’s Resolutions for the Small Business Owner
“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” -Bill Copeland Welcome, 2018! This is the perfect time to set those new year’s resolutions, both personal and professional. As a business owner,...
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