FreshLime Blog

Fresh Marketing Tips for Small Business

Gen Y Marketing 101

Gen Y – also known as Generation Y, echo boomers, and of course, millennials – is the largest generation since the Baby Boomers. With a different take on the world than those before and after them, marketing to members of Generation Y takes a unique approach. Note: we...

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Gen X Marketing 101

With so much focus on millennial marketing, many companies often overlook the importance of connecting with members of Gen X. Defined as people born between 1965 and 1981, not only does Gen X have quite a bit of buying power but these individuals are also in the prime...

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Millennial Marketing 101

In today’s world, marketing to millennials is a skill all business owners need to have. Anyone who was born between 1981-1996 is considered a millennial. That is a lot of people, and more importantly, it’s a lot of people who are at the perfect age for making...

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What Makes an Effective Online Review?

As a local business owner, online reviews can play a big part in your success. If you’re continually generating positive reviews, you’ll find it easier to drive traffic to your business in the future. Conversely, negative reviews can hold you back from reaching your...

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Online Reviews 101

Online reviews can be really stressful for business owners, but they’re necessary for growth and success. Why are reviews so important for your business? Which online platforms are most important when it comes to reviews? How can you gain more reviews online for your...

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How Does Google+ Help My Business?

Let’s be honest: in terms of being the “next big thing” in the social networking space, Google+ never lived up to expectations. At the time of its launch in June 2011, there was a lot of hype about the service competing directly with all the biggest names in the...

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Navigating Google Search: What Everything Means

Google has long been king of the search engine jungle, with the company holding onto roughly 72 percent of the market. As a small business owner, it’s critical to learn as much as possible about Google as a search engine. With this knowledge, you’ll find yourself in...

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3 Killer Resources for Small Business Owners

As a small business owner, you never want to get into the habit of thinking you can do everything on your own. In addition to hiring top notch talent (such as a social media manager), there are thousands upon thousands of resources (online and off) you can rely on for...

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3 Reasons to Share Updates on LinkedIn

As the world’s largest professional network, LinkedIn is home to approximately 562 million users. With the opportunity to connect with people near and far, there’s never been a better time to ramp up your LinkedIn strategy. Once you create a comprehensive profile that...

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Ready to Beat the Monday Blues? We Know How

“The ‘Monday Blues’ describe a set of negative emotions that many people get at the beginning of the workweek if they're not happy at work,” states Alexander Kjerulf, who is an international author and speaker on happiness at work and in life. “It contains elements of...

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Local Business Highlight: Mommi

This week we interviewed Dr.  Yvonne Bohn, co-founder of Mommi. What is your business? Mommi. It’s a company that makes nutritional products for mothers, in all stages of their journey: trying to conceive, currently pregnant, or breastfeeding. We sell a prenatal...

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3 Effective Employee Appreciation Ideas

Advocating for the happiness of your employees is beneficial to everyone, especially your business. The truth is, when people are happy they do better work. Happiness brings people to be more motivated, energized and willing to help. An employee who is happy with the...

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Marketing Strategy: Measurement Matters Most

When it comes to your marketing strategy for your business, it can sometimes be tricky to know where you should be spending your money, and what is actually working for you. That’s why it’s essential that you’re measuring your marketing efforts and tracking that...

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The Many Benefits of Hiring a Social Media Manager

As a small business owner, it’s challenging to keep up with everything your day brings. Unfortunately, a busy schedule often leads to a situation in which you don’t spend as much time on social media marketing as you should. If you find yourself in this position, you...

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Entrepreneurs: How to Live a More Balanced Life

We get it, you’re an entrepreneur and you’re busy! It’s not uncommon for business owners to lose themselves in their work, and quickly start living an unbalanced life. However, in order to be happy, it is important to let yourself have some freedom to do other things....

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The Impact of Personalized Reviews

84% of shoppers trust personalized online reviews.   What is a personalized review? A personalized review is a review left for a business, that includes names of those the customer worked with, and hopefully some information about the service or product that they...

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3 Characteristics of Successful Entrepreneurs

Whether you’re already a business owner, or you are an aspiring business owner, there is always room for growth. Many successful entrepreneurs display similar characteristics, and that could be part of what contributes to their success.   What are the 3 top...

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Facebook Live with Jay Bean- Recap

If you missed our Facebook live video earlier today, we’re so sorry! However, you’re in luck! We’ve linked to the video below, so you don’t have to miss out on any of the valuable information that was shared by our CEO & Founder, Jay Bean.   You can watch the video...

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5 Tips for Calming Down an Upset Customer

Depending on your industry, you may be in close contact with customers throughout the day. While you do your best to make everyone happy, there will be times when this isn’t possible. Instead, you’ll find yourself face-to-face with an upset customer who is looking at...

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Why Do We Love Startups?

Startups are what keeps the business industry alive. After all, all businesses were a startup at one point. At FreshLime, we love small businesses, entrepreneurs and, of course, startups. When you’re just starting out, it can be hard to focus on what you’ve done right...

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Free Webinar with SoloSEO for you!

Exciting news today! You can attract 17,553 visitors to your website every month without spending a dime on ads. How do we know this? Because we know SEO and our partner SoloSEO knows it even better and they've worked out the numbers. The free webinar goes live in 2...

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