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Your one-stop hub for all things related to customer retention.
Meet your new best friend: FreshLime’s local business owner resource center. Read some of our recent blog posts below!
Shifting Your Marketing to Meet Customer Expectations
When a small business focuses on marketing themselves, it can be a bit overwhelming. How can you effectively convince your [potential] customers to use your business instead of your competitors? Personalizing your marketing goes a long way to customers when they’re...
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How Should Home Service Businesses Engage with Their Customers?
As the owner of a home service business – such as a contractor, plumber, or electrician – it’s critical to have a marketing strategy in place with a focus on customer engagement. With approximately 70% of businesses stating that improving customer experience is their...
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3 Ways to Personalize Your Marketing Plan
Not only are today’s consumers smarter than ever before, but they also have access to more products and services. As a business owner, personalized marketing is one of the best ways to form a deep connection with your target audience. By combining personalization and...
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Use Messaging to Improve Your Customer’s Experience
81% of Americans utilize SMS, or some other form of instant messaging, everyday. It’s no surprise that people like the convenience of receiving answers instantly, without having to wait for a response. Messaging through texts, website chats and social messaging apps...
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The Freshest in Small Business Awards
Happy Cinco de Mayo, small business friends! It’s a very cool thing when a meaningful holiday lands on the same day as the start of our favorite week of the year - SMALL BUSINESS WEEK! Yes, that’s right! Small Business Week across America starts today, and to...
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FreshLime Dashboard Re-Design and Update
Your data is becoming increasingly more valuable. Your engagements are detailed and strategically targeted. And now, your dashboard is even easier to use and understand. We’re really excited to share some big, new product enhancements that we know FreshLime...
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Get to Know FreshLime’s CDP
FreshLime’s customer data platform is the key to bringing customers back again and again. Our CDP has mastered the formula for success, and seamlessly automates every process so you don’t have to lift a finger. FreshLime’s data-driven engagements, segmentations and...
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Make Your Customer Interactions Matter with Personalization
Building strong connections with your customers is the most important stepping stone to keeping them coming back to your business regularly. According to AmericanExpress, customers today don’t just want personal interactions when working with businesses, they expect...
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Big Data, Small Business and Statistics You Need to Know
Big data has been a big buzzword over the past few years. As a small business, there are many ways you can use big data to reach your target audience, engage your customers, and take sales to the next level. Even if you’ve ignored big data in the past, there’s no...
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Why Do Businesses Lose Billions of Dollars on Marketing Every Year?
Every year, businesses across the globe collectively lose billions of dollars in marketing. From small service based businesses to multi-national corporations, no company is immune to this. Even if you assume that your marketing strategy is generating results, there’s...
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Is Your Marketing Plan Working? Answer These Questions
At FreshLime, we spend a lot of time publishing blog posts geared toward how to market your business. For example, we recently outlined the many reasons why small businesses need “big marketing” more than ever before. While it’s important to create and carry out a...
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Customer Retention Tips for Local Business
First thing’s first, what is customer retention? It’s a business’ ability to keep their current customers coming back, and not losing them to the competition. Businesses spend a lot of time and effort trying to reel in new customers, and that’s important. However,...
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The Future is Bright for Service-Based Businesses
Consumers would rather hire someone to do service-related tasks for them than try to research and understand how to do it on their own. At the end of the day, most people agree that trying to fix something yourself usually ends up costing more money, and definitely...
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Using Customer Data to Increase Sales
Today’s world is full of useful tools that are created solely to help businesses thrive in the competitive world they’re in. Perhaps the most important tool available to small business owners is the customer data platform model, just like the one FreshLime has...
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Small Businesses Need Big Marketing Now More than Ever
You own a small business and that’s a big deal. Why would you settle for small marketing methods and small marketing ideas? Small businesses need big marketing now more than ever. Why? Because you have to keep up. There’s no more flexibility when it comes to your...
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