FreshLime Blog
Fresh Marketing Tips for Small Business
Holiday Promo Ideas to Boost Small Business Sales
With total holiday sales expected to exceed $1 trillion, there’s never been a better time than now for your small business to aggressively connect with customers (both new and existing). The opportunity for increased sales is there for the taking. However, without the...
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Goal Setting for 2019: Keep These Things in Mind
Although you want to send your 2018 business year off with a bang, it’s also critical to turn your attention to the new year as soon as possible. This means many things, including a heavy focus on goal setting. Without an idea of what you want to accomplish in 2019,...
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Send Your 2018 Business Year Off with a Bang!
The end of the year is a busy time for business owners! Once you have your taxes all in order and you’ve taken care of everything you need to on that end, what’s next? Business owners know that their work is never really done, but there are things you can do now to...
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Make Your Business Stand Out Against the Competition
We all want to stand out in a crowd, and if you’re running a business, this is especially true for you! Effectively differentiating themselves is one of the biggest challenges that businesses face in today’s world. When a customer is looking for a business in your...
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Top 5 Workplace Productivity Tools of 2019
Did you know the average worker is productive for approximately three hours a day? With this in mind, now’s the time to implement a handful of workplace productivity tools with the idea of helping your employees and company reach peak performance. But, this leads to...
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FreshLime’s Letter of Gratitude to Small Business
November is the month of giving thanks, and FreshLime is most thankful for small businesses! We love to watch the creativity of entrepreneurs unfold and create something successful. We especially love to bring our expertise into the mix and really help businesses...
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Why America Needs Small Businesses
Did you know there are approximately 30 million small businesses in the United States? While some of these companies will close up shop, there is no shortage of entrepreneurs right behind them chasing their dream. There are many reasons why America needs small...
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Small Business Feature: Village Kits by Emily
All month long we are showing love to small and local businesses by featuring them on our blog! We are doing this because November is the month of gratitude, and we’re thankful for small businesses. Along with putting the spotlight on an awesome business, we also hope...
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Small Business Feature: Top Whole Life
Throughout the month of November, we’re featuring local businesses on our blog. Here at FreshLime, we enjoy showing love to small and local businesses that are making a true difference in the lives of many. This week, we chatted with Tom, the founder and owner of Top...
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Small Business Feature: Lifetime Epoxy Utah
For the month of November, we will be showing love to small and local businesses by featuring them on our blog! Here at FreshLime, we love to do this because we enjoy showcasing small and local businesses that are making a difference. We also hope to inspire other...
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Facebook Ads: 5 Tips for Local Businesses
As a local business owner using Facebook ads, there’s something you need to know: 62 percent of small business owners say paid ads on Facebook are missing the target. You don’t want to go down this path. Instead, you want to be part of the 38 percent who consider...
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FreshLime- Red Herring Top 100 Award Winner!
It’s a good day here at FreshLime! Why? Because FreshLime won the Red Herring Top 100 award! If you haven’t heard about the Red Herring Top 100, we’ll fill you in: The Red Herring Top 100 highlights startups that are exciting, innovative and promising startups...
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3 Ways to Determine What’s Working & What’s Not for Your Business
How can you determine what’s working and what’s not for your business? It’s not always easy, but it is always necessary. According to emarketer.com, business owners waste about 30% of their budget on ineffective marketing strategies and procedures. The bad news is...
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Reasons Why Customer Turnover May be a Problem for Your Business
It takes quite a bit of time, money, and energy to bring new customers through the door. With this in mind, you never want to find that you have a problem with customer turnover. There are many factors that can contribute to high customer turnover, including but not...
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How Effective are Facebook Ads in Growing Your Business?
Facebook is, obviously, the place to be. There are over 200 million active users on Facebook everyday in the United States, and over 2 billion worldwide. Along with Google and Instagram, Facebook is one of the most visited websites/apps every single day. You know...
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What is Marketing Attribution?
Marketing attribution is something that all business owners need to know about. Why? Because it’s what tells you where your customers are coming from, which marketing methods are working for you, and which aren’t. With more a more marketing channels continually...
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5 Rules for Effective Email Marketing
With so many forms of marketing, it’s easy for email to take a backseat. This is particularly true if you haven’t achieved great success with this strategy in the past. However, with more than five billion active email accounts across the globe, email marketing should...
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Text Message Marketing Tips: Follow These to Succeed
In today’s world, there’s no shortage of ways to connect with consumers. Although text message marketing is still in its infancy, there’s no better time than now to get in on the action. According to EZ Texting, a leading text marketing service, “the average response...
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Effectively Market to Your Target Audience
Once you have determined who your target audience is, your next step is knowing how to effectively market to them. What does it mean to effectively market to someone? It means that you are where you need to be and that your content and offers are displaying what they...
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Different Generations = Different Marketing Approaches
Different generations require different marketing strategies and content from businesses like yours. There are so many people to market to, but not all of them are candidates that would even need your business. Why is that? Someone who doesn’t own a home, likely won’t...
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Gen Y Marketing 101
Gen Y – also known as Generation Y, echo boomers, and of course, millennials – is the largest generation since the Baby Boomers. With a different take on the world than those before and after them, marketing to members of Generation Y takes a unique approach. Note: we...
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Keys to Finding Your Target Audience
What is a “target audience?” This is a specific group of people, with shared characteristics, who are most likely to be interested in your products or services. These shared characteristics could be based on demographics, age, gender, common interests or all of the...
read moreGen X Marketing 101
With so much focus on millennial marketing, many companies often overlook the importance of connecting with members of Gen X. Defined as people born between 1965 and 1981, not only does Gen X have quite a bit of buying power but these individuals are also in the prime...
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Millennial Marketing 101
In today’s world, marketing to millennials is a skill all business owners need to have. Anyone who was born between 1981-1996 is considered a millennial. That is a lot of people, and more importantly, it’s a lot of people who are at the perfect age for making...
read moreHow Effective are Facebook Reviews For My Business?
There are many ways to drive more traffic to your business, with online reviews at the top of the list. Get this: 84 percent of people trust online reviews as much as friends. When you combine this statistic with the fact that Facebook has 1.47 billion daily active...
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What to do About Negative Reviews
Nobody wants to talk about what to do about negative reviews, because nobody wants to receive one. However, there are over 30,000 reviews posted online every minute, so odds are, you’re going to receive one. Don’t stress about it, because all businesses will have an...
read moreYelp Reviews: Are They Important to Your Business?
Did you know there are more than 163 million reviews on Yelp? Or how about the fact that Yelp generates an average of 72 million monthly mobile web unique visitors? With statistics like these, you can’t turn a blind eye as a business owner. Instead, you need to...
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3 Easy Ways to Get Reviews from Your Customers
You know that your business needs online reviews. Not just reviews, but your business needs quality reviews that will make other consumers want to work with you as well. Journalist, and internet guru, Chris Anderson said, “Your brand isn’t what you say it is, it’s...
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How to Brand Your Small Business
What is branding a business? All businesses need to have a brand, and a strong one at that. Even small businesses should focus on their branding. Branding is giving consumers a way to identify your business. It is what makes your customers able to recognize your...
read moreWhat Makes an Effective Online Review?
As a local business owner, online reviews can play a big part in your success. If you’re continually generating positive reviews, you’ll find it easier to drive traffic to your business in the future. Conversely, negative reviews can hold you back from reaching your...
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Where are the Best Places Online to Gain Reviews?
Online reviews are necessary for business growth and success. If you don’t have a presence online, you are missing out on a huge amount of growth and new business. Over 80% of people trust an online review just as much as they trust a personal recommendation from...
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Online Reviews 101
Online reviews can be really stressful for business owners, but they’re necessary for growth and success. Why are reviews so important for your business? Which online platforms are most important when it comes to reviews? How can you gain more reviews online for your...
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Get in Front of Your Customers Through Amazon’s Alexa
Did you know that you can ask your Amazon Echo for operating hours of certain businesses near you? It’s getting easier and easier for consumers to find out valuable information about local businesses, which means it’s getting easier and easier for local businesses to...
read moreHow Does Google+ Help My Business?
Let’s be honest: in terms of being the “next big thing” in the social networking space, Google+ never lived up to expectations. At the time of its launch in June 2011, there was a lot of hype about the service competing directly with all the biggest names in the...
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What Type of Page Should Your Business Have on Facebook?
There are several different types of Facebook pages, or profiles, and it can be overwhelming trying to determine which you should use. When you’re creating a page for your business on Facebook, it’s very important that you select the correct type of page you want to...
read moreNavigating Google Search: What Everything Means
Google has long been king of the search engine jungle, with the company holding onto roughly 72 percent of the market. As a small business owner, it’s critical to learn as much as possible about Google as a search engine. With this knowledge, you’ll find yourself in...
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Is Instagram the Right Place for Your Business?
What started as an app for photographers to share quick photos of their work, has quickly turned into much more than that. While Instagram is still a social platform for sharing photos and videos, it now has over 800 million users, and 500 million of them are using it...
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Where Your Small Business Needs to be Found Online
If you want your business to be successful, you need to be discovered online. It can be overwhelming trying to determine exactly where your small business needs to be found online. There are so many search and social outlets, and not all of them are necessary for your...
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3 Killer Resources for Small Business Owners
As a small business owner, you never want to get into the habit of thinking you can do everything on your own. In addition to hiring top notch talent (such as a social media manager), there are thousands upon thousands of resources (online and off) you can rely on for...
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Why Your Employees are Leaving
According to inc.com, hiring a new employee after losing one can cost your company anywhere from $50,000-$150,000. In other words, your employees (if they’re doing a good job) are worth keeping! Are you having issues with employee turnover? A lot of companies do,...
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How Much Impact do Online Reviews have on Your SEO?
Why do You Need Reviews? 93% of customers say that their buying decisions are influenced by online reviews. Okay, so that’s almost everybody. When almost everybody says that their buying decisions are influenced by online reviews, that tells us that online reviews are...
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3 Ways Small Business is Changing
Small business owners are the first to know when small businesses are changing, for better or worse. With today’s technology and new social wave, there are constant changes being made to how you should do business, and ways to market your business. Business owners...
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3 Reasons to Share Updates on LinkedIn
As the world’s largest professional network, LinkedIn is home to approximately 562 million users. With the opportunity to connect with people near and far, there’s never been a better time to ramp up your LinkedIn strategy. Once you create a comprehensive profile that...
read moreReady to Beat the Monday Blues? We Know How
“The ‘Monday Blues’ describe a set of negative emotions that many people get at the beginning of the workweek if they're not happy at work,” states Alexander Kjerulf, who is an international author and speaker on happiness at work and in life. “It contains elements of...
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Entrepreneur vs. Small Business Owner
Do you know which one you are- a small business owner or an entrepreneur? Sometimes people use the two interchangeably, but there are actually some big differences. Either way, everyone loves a small business. They keep money in the local community, help our economy...
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Local Business Highlight: Mommi
This week we interviewed Dr. Yvonne Bohn, co-founder of Mommi. What is your business? Mommi. It’s a company that makes nutritional products for mothers, in all stages of their journey: trying to conceive, currently pregnant, or breastfeeding. We sell a prenatal...
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3 Ways to Boost Your Small Business Marketing
Boosting your small business marketing is something that all business owners want to do. It’s not always easy, and definitely not always cheap to build your marketing up. There are things that all small businesses can, and should, be doing to ensure they’re getting...
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Lead Magnet Tips for Effectively Growing Your Email List
A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Successful lead magnets solve a problem for your potential customers. When someone is debating whether or not to sign up for...
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Should Businesses Respond to Positive Online Reviews?
Most businesses respond promptly to negative online reviews, because you want to save face and rectify the situation quickly. That’s a great thing to do, but should you also be responding to positive online reviews? Sure, the customer is happy with you already, so...
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3 Effective Employee Appreciation Ideas
Advocating for the happiness of your employees is beneficial to everyone, especially your business. The truth is, when people are happy they do better work. Happiness brings people to be more motivated, energized and willing to help. An employee who is happy with the...
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