FreshLime Blog
Fresh Marketing Tips for Small Business
Effectively Market to Your Target Audience
Once you have determined who your target audience is, your next step is knowing how to effectively market to them. What does it mean to effectively market to someone? It means that you are where you need to be and that your content and offers are displaying what they...
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Different Generations = Different Marketing Approaches
Different generations require different marketing strategies and content from businesses like yours. There are so many people to market to, but not all of them are candidates that would even need your business. Why is that? Someone who doesn’t own a home, likely won’t...
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Gen Y Marketing 101
Gen Y – also known as Generation Y, echo boomers, and of course, millennials – is the largest generation since the Baby Boomers. With a different take on the world than those before and after them, marketing to members of Generation Y takes a unique approach. Note: we...
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Keys to Finding Your Target Audience
What is a “target audience?” This is a specific group of people, with shared characteristics, who are most likely to be interested in your products or services. These shared characteristics could be based on demographics, age, gender, common interests or all of the...
read moreGen X Marketing 101
With so much focus on millennial marketing, many companies often overlook the importance of connecting with members of Gen X. Defined as people born between 1965 and 1981, not only does Gen X have quite a bit of buying power but these individuals are also in the prime...
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Millennial Marketing 101
In today’s world, marketing to millennials is a skill all business owners need to have. Anyone who was born between 1981-1996 is considered a millennial. That is a lot of people, and more importantly, it’s a lot of people who are at the perfect age for making...
read moreHow Effective are Facebook Reviews For My Business?
There are many ways to drive more traffic to your business, with online reviews at the top of the list. Get this: 84 percent of people trust online reviews as much as friends. When you combine this statistic with the fact that Facebook has 1.47 billion daily active...
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What to do About Negative Reviews
Nobody wants to talk about what to do about negative reviews, because nobody wants to receive one. However, there are over 30,000 reviews posted online every minute, so odds are, you’re going to receive one. Don’t stress about it, because all businesses will have an...
read moreYelp Reviews: Are They Important to Your Business?
Did you know there are more than 163 million reviews on Yelp? Or how about the fact that Yelp generates an average of 72 million monthly mobile web unique visitors? With statistics like these, you can’t turn a blind eye as a business owner. Instead, you need to...
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3 Easy Ways to Get Reviews from Your Customers
You know that your business needs online reviews. Not just reviews, but your business needs quality reviews that will make other consumers want to work with you as well. Journalist, and internet guru, Chris Anderson said, “Your brand isn’t what you say it is, it’s...
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How to Brand Your Small Business
What is branding a business? All businesses need to have a brand, and a strong one at that. Even small businesses should focus on their branding. Branding is giving consumers a way to identify your business. It is what makes your customers able to recognize your...
read moreWhat Makes an Effective Online Review?
As a local business owner, online reviews can play a big part in your success. If you’re continually generating positive reviews, you’ll find it easier to drive traffic to your business in the future. Conversely, negative reviews can hold you back from reaching your...
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Where are the Best Places Online to Gain Reviews?
Online reviews are necessary for business growth and success. If you don’t have a presence online, you are missing out on a huge amount of growth and new business. Over 80% of people trust an online review just as much as they trust a personal recommendation from...
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Online Reviews 101
Online reviews can be really stressful for business owners, but they’re necessary for growth and success. Why are reviews so important for your business? Which online platforms are most important when it comes to reviews? How can you gain more reviews online for your...
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Get in Front of Your Customers Through Amazon’s Alexa
Did you know that you can ask your Amazon Echo for operating hours of certain businesses near you? It’s getting easier and easier for consumers to find out valuable information about local businesses, which means it’s getting easier and easier for local businesses to...
read moreHow Does Google+ Help My Business?
Let’s be honest: in terms of being the “next big thing” in the social networking space, Google+ never lived up to expectations. At the time of its launch in June 2011, there was a lot of hype about the service competing directly with all the biggest names in the...
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What Type of Page Should Your Business Have on Facebook?
There are several different types of Facebook pages, or profiles, and it can be overwhelming trying to determine which you should use. When you’re creating a page for your business on Facebook, it’s very important that you select the correct type of page you want to...
read moreNavigating Google Search: What Everything Means
Google has long been king of the search engine jungle, with the company holding onto roughly 72 percent of the market. As a small business owner, it’s critical to learn as much as possible about Google as a search engine. With this knowledge, you’ll find yourself in...
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Is Instagram the Right Place for Your Business?
What started as an app for photographers to share quick photos of their work, has quickly turned into much more than that. While Instagram is still a social platform for sharing photos and videos, it now has over 800 million users, and 500 million of them are using it...
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Where Your Small Business Needs to be Found Online
If you want your business to be successful, you need to be discovered online. It can be overwhelming trying to determine exactly where your small business needs to be found online. There are so many search and social outlets, and not all of them are necessary for your...
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3 Killer Resources for Small Business Owners
As a small business owner, you never want to get into the habit of thinking you can do everything on your own. In addition to hiring top notch talent (such as a social media manager), there are thousands upon thousands of resources (online and off) you can rely on for...
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Why Your Employees are Leaving
According to inc.com, hiring a new employee after losing one can cost your company anywhere from $50,000-$150,000. In other words, your employees (if they’re doing a good job) are worth keeping! Are you having issues with employee turnover? A lot of companies do,...
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How Much Impact do Online Reviews have on Your SEO?
Why do You Need Reviews? 93% of customers say that their buying decisions are influenced by online reviews. Okay, so that’s almost everybody. When almost everybody says that their buying decisions are influenced by online reviews, that tells us that online reviews are...
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3 Ways Small Business is Changing
Small business owners are the first to know when small businesses are changing, for better or worse. With today’s technology and new social wave, there are constant changes being made to how you should do business, and ways to market your business. Business owners...
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3 Reasons to Share Updates on LinkedIn
As the world’s largest professional network, LinkedIn is home to approximately 562 million users. With the opportunity to connect with people near and far, there’s never been a better time to ramp up your LinkedIn strategy. Once you create a comprehensive profile that...
read moreReady to Beat the Monday Blues? We Know How
“The ‘Monday Blues’ describe a set of negative emotions that many people get at the beginning of the workweek if they're not happy at work,” states Alexander Kjerulf, who is an international author and speaker on happiness at work and in life. “It contains elements of...
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Entrepreneur vs. Small Business Owner
Do you know which one you are- a small business owner or an entrepreneur? Sometimes people use the two interchangeably, but there are actually some big differences. Either way, everyone loves a small business. They keep money in the local community, help our economy...
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Local Business Highlight: Mommi
This week we interviewed Dr. Yvonne Bohn, co-founder of Mommi. What is your business? Mommi. It’s a company that makes nutritional products for mothers, in all stages of their journey: trying to conceive, currently pregnant, or breastfeeding. We sell a prenatal...
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3 Ways to Boost Your Small Business Marketing
Boosting your small business marketing is something that all business owners want to do. It’s not always easy, and definitely not always cheap to build your marketing up. There are things that all small businesses can, and should, be doing to ensure they’re getting...
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Lead Magnet Tips for Effectively Growing Your Email List
A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Successful lead magnets solve a problem for your potential customers. When someone is debating whether or not to sign up for...
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Should Businesses Respond to Positive Online Reviews?
Most businesses respond promptly to negative online reviews, because you want to save face and rectify the situation quickly. That’s a great thing to do, but should you also be responding to positive online reviews? Sure, the customer is happy with you already, so...
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3 Effective Employee Appreciation Ideas
Advocating for the happiness of your employees is beneficial to everyone, especially your business. The truth is, when people are happy they do better work. Happiness brings people to be more motivated, energized and willing to help. An employee who is happy with the...
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These Social Media Stats Could Alter Your Marketing Strategy
Do you ever wonder if you’re spending too much valuable time on social media? Do you ever think about the potential impact of spending more time carrying out an advanced social media strategy? Regardless of your current social media marketing strategy, it never hurts...
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5 Ways to Up Your Instagram Game
Instagram is quickly becoming the place-to-be online for businesses. Instagram has over 800 million active users, and many people turn there when they want to learn more about your business or see what you’re up to. It can be hard to get a solid foundation on social...
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Marketing Strategy: Measurement Matters Most
When it comes to your marketing strategy for your business, it can sometimes be tricky to know where you should be spending your money, and what is actually working for you. That’s why it’s essential that you’re measuring your marketing efforts and tracking that...
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The Many Benefits of Hiring a Social Media Manager
As a small business owner, it’s challenging to keep up with everything your day brings. Unfortunately, a busy schedule often leads to a situation in which you don’t spend as much time on social media marketing as you should. If you find yourself in this position, you...
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Entrepreneurs: How to Live a More Balanced Life
We get it, you’re an entrepreneur and you’re busy! It’s not uncommon for business owners to lose themselves in their work, and quickly start living an unbalanced life. However, in order to be happy, it is important to let yourself have some freedom to do other things....
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Facebook Updates Businesses Need to Know About
Facebook has recently made lots of changes and pushed some new updates. These changes affect both users and businesses on Facebook, but guess what? It’s a good thing! Trust us, it’s worth your time to adjust to and familiarize yourself with these changes, in order to...
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FreshLime Wins Advertising Award with Focus on the Single Customer View
LEHI, UT, May 1, 2018 /FOR IMMEDIATE RELEASE/ -- FreshLime was (recognized as a winner) awarded first place in the prestigious Local Search Association Ad-to-Action Awards this week at their annual LSA Conference in Chicago, IL. With over 90 submissions in 12...
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The Impact of Personalized Reviews
84% of shoppers trust personalized online reviews. What is a personalized review? A personalized review is a review left for a business, that includes names of those the customer worked with, and hopefully some information about the service or product that they...
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How Will You Answer These Customer Questions on Social Media?
It’s a great idea for your business to have a strong social media presence. For example, you can give your small business a big boost with the help of these Twitter tips. However, there’s something you need to know: there’s more to social media than posting updates...
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3 Characteristics of Successful Entrepreneurs
Whether you’re already a business owner, or you are an aspiring business owner, there is always room for growth. Many successful entrepreneurs display similar characteristics, and that could be part of what contributes to their success. What are the 3 top...
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Give Your Small Business a Boost With These Twitter Tips
Are you a small business owner with big hopes of getting more out of Twitter in the months to come? While you may have fallen short of your goals in the past, now’s not the time to give up on Twitter. Instead, double down in an attempt to find a strategy that will...
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Facebook Live with Jay Bean- Recap
If you missed our Facebook live video earlier today, we’re so sorry! However, you’re in luck! We’ve linked to the video below, so you don’t have to miss out on any of the valuable information that was shared by our CEO & Founder, Jay Bean. You can watch the video...
read moreFacebook Live Event: Entrepreneur to Entrepreneur
Join us on Facebook this Thursday, March 29 at 12:00PM MST as Jay Bean, CEO and Founder of FreshLime, answers your burning questions about being an entrepreneur and how to successfully start/run a business. The best part, this information is very valuable and...
read more3 Ways to Make Holidays Work for Your Business
When you run a business, you should always be sure to watch the calendar and know which holidays are coming up. People tend to look for deals and specials around holidays, and not just the big ones. Thanksgiving and Christmas work for you because you have the perfect...
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5 Tips for Calming Down an Upset Customer
Depending on your industry, you may be in close contact with customers throughout the day. While you do your best to make everyone happy, there will be times when this isn’t possible. Instead, you’ll find yourself face-to-face with an upset customer who is looking at...
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Why Do We Love Startups?
Startups are what keeps the business industry alive. After all, all businesses were a startup at one point. At FreshLime, we love small businesses, entrepreneurs and, of course, startups. When you’re just starting out, it can be hard to focus on what you’ve done right...
read moreFree Webinar with SoloSEO for you!
Exciting news today! You can attract 17,553 visitors to your website every month without spending a dime on ads. How do we know this? Because we know SEO and our partner SoloSEO knows it even better and they've worked out the numbers. The free webinar goes live in 2...
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5 Unique Ideas to Spice Up Your Social Media Strategy
There may come a time when you realize that your social media strategy is stagnant. Sure, you’re sharing content every day, but you aren’t going “above and beyond” like you once did. Rather than go down the same path in the days to come, it’s time to make an immediate...
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