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Meet your new best friend: FreshLime’s local business owner resource center. Read some of our recent blog posts below!
Facebook is, obviously, the place to be. There are over 200 million active users on Facebook everyday in the United States, and over 2 billion worldwide. Along with Google and Instagram, Facebook is one of the most visited websites/apps every single day. You know your...read more
Maybe you own a restaurant. Maybe you own an HVAC business. Or perhaps you’re part of another type of service company, such as a salon or car wash. Regardless, you know one thing to be true: it’s important to drive as much repeat business as possible. If you’re...read more
Postcards, coupons, digital advertising… oh my! There are so many ways to effectively grow your business, and it can be hard to determine which is best for you. You know that when it comes to marketing, it’s all about trial-and-error and figuring out what’s making...read more
Marketing attribution is something that all business owners need to know about. Why? Because it’s what tells you where your customers are coming from, which marketing methods are working for you, and which aren’t. With more a more marketing channels continually...read more
With so many forms of marketing, it’s easy for email to take a backseat. This is particularly true if you haven’t achieved great success with this strategy in the past. However, with more than five billion active email accounts across the globe, email marketing should...read more
You may be asking yourself what ‘target audience’ means . . . A target audience is a selected group in which specific goods or services are targeted towards, such as goods or services. Once you have determined who your target audience is, your next step is knowing how...read more
Different generations require different marketing strategies and content from businesses like yours. There are so many people to market to, but not all of them are candidates that would even need your business. Why is that? Someone who doesn’t own a home, likely won’t...read more
Gen Y – also known as Generation Y, echo boomers, and of course, millennials – is the largest generation since the Baby Boomers. With a different take on the world than those before and after them, marketing to members of Generation Y takes a unique approach. Note: we...read more
What is a “target audience?” This is a specific group of people, with shared characteristics, who are most likely to be interested in your products or services. These shared characteristics could be based on demographics, age, gender, common interests or all of the...read more
With so much focus on millennial marketing, many companies often overlook the importance of connecting with members of Gen X. Defined as people born between 1965 and 1981, not only does Gen X have quite a bit of buying power but these individuals are also in the prime...read more
In today’s world, marketing to millennials is a skill all business owners need to have. Anyone who was born between 1981-1996 is considered a millennial. That is a lot of people, and more importantly, it’s a lot of people who are at the perfect age for making...read more
There are many ways to drive more traffic to your business, with online reviews at the top of the list. Get this: 84 percent of people trust online reviews as much as friends. When you combine this statistic with the fact that Facebook has 1.47 billion daily active...read more
Nobody wants to talk about what to do about negative reviews, because nobody wants to receive one. However, there are over 30,000 reviews posted online every minute, so odds are, you’re going to receive one. Don’t stress about it, because all businesses will have an...read more
Did you know there are more than 163 million reviews on Yelp? Or how about the fact that Yelp generates an average of 72 million monthly mobile web unique visitors? With statistics like these, you can’t turn a blind eye as a business owner. Instead, you need to...read more