The automotive industry is competitive. And we’re not just talking about car dealerships. This holds true across the board, including but not limited to repair shops, detailing companies, and customization services.
For example, here’s what you see when you search car repair bridgeville pa:
And that’s just for a small suburb of Pittsburgh, Pennsylvania with a population of approximately 5,000.
With so much competition, you should have a marketing strategy that does two things:
- Generates new business
- Keeps your current customers loyal
While it’s essential to generate new business, the focus of this article is on ways to regularly bring back customers. Here are three ideas to implement:
1. Continue the Customer Conversation
Don’t leave it up to your customers to keep your business in mind. When you continue the conversation after providing service, you show the customer how much you care about them. It’s also a great way to obtain feedback to ensure that your customers remain happy in the future.
With FreshLime, for example, you gain access to tools that allow you to connect with the right customers, at the right time, and with the right message.
2. Distribute Coupons
What better way to bring back a customer than to offer a discount on their next purchase?
For example, oil change shops can benefit from this tactic, as their customers typically require service every 5,000 to 10,000 miles.
A coupon may be the difference between them visiting your shop and a competitor down the street.
3.Use Email Marketing
Email isn’t dead. In fact, it’s more alive than ever before.
Email marketing provides the opportunity to connect with your target audience. Best yet, you can segment your list – such as by active and inactive customers – which allows you to send a more targeted and meaningful message.
Tip: if you’re not in the habit of collecting an email address for every customer, change your approach today. It’s important to grow your list.
So, there you have it. A strategy that includes the three ideas above will help you bring your automotive customers back regularly.
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!