Feb 24, 2020 | Branding, Customer Engagement, Customer Service
Did you know that up to 66% of a brand’s profits rely on customer engagement? We all know that retaining an existing customer is more financially valuable to a business than obtaining a new customer. What many business owners don’t know, is that 66% of their overall...
Feb 10, 2020 | Branding, Customer Engagement, Local Business Solutions
Engaging with your customers between purchases is absolutely crucial to strengthening their attachment to your brand. Many businesses lose customers simply because of their lack of customer engagement. The truth is that while consumers need businesses in your...
Jan 2, 2020 | Branding, Customer Reviews, Social Media
Happy New Year! We hope that your new year has started off on a great note. Now that it’s officially 2020 (doesn’t that sound so futuristic??) it’s time to start wondering, is your company’s online reputation working for you? To be more specific, do your...
Dec 2, 2019 | Branding, Customer Service, Social Media
What does it mean to be where your customers want you to be? It means that your business shows up online anywhere and everywhere that your potential, current and loyal customers would search for a business like yours. We all think of Google, because that is the most...
Nov 27, 2018 | Branding, Small Business
We all want to stand out in a crowd, and if you’re running a business, this is especially true for you! Effectively differentiating themselves is one of the biggest challenges that businesses face in today’s world. When a customer is looking for a business in your...
Sep 10, 2018 | Branding, Marketing, Social Media
What is a “target audience?” This is a specific group of people, with shared characteristics, who are most likely to be interested in your products or services. These shared characteristics could be based on demographics, age, gender, common interests or all of the...
