Oct 22, 2018 | Customer Engagement
Here’s an interesting statistic: the probability of selling to an existing customer is approximately 60 percent, while the probability of bringing a new client on board is somewhere in the 10 percent range. With this in mind, it’s clear to see why customer retention...
Oct 8, 2018 | Customer Engagement
Maybe you own a restaurant. Maybe you own an HVAC business. Or perhaps you’re part of another type of service company, such as a salon or car wash. Regardless, you know one thing to be true: it’s important to drive as much repeat business as possible. If you’re...
Oct 8, 2018 | Attribution, Customer Engagement
Postcards, coupons, digital advertising… oh my! There are so many ways to effectively grow your business, and it can be hard to determine which is best for you. You know that when it comes to marketing, it’s all about trial-and-error and figuring out what’s making...
Sep 17, 2018 | Customer Engagement, Marketing
Once you have determined who your target audience is, your next step is knowing how to effectively market to them. What does it mean to effectively market to someone? It means that you are where you need to be and that your content and offers are displaying what they...
Jun 11, 2018 | Customer Engagement, Customer Reviews, Email Marketing, Small Business, Social Media
Small business owners are the first to know when small businesses are changing, for better or worse. With today’s technology and new social wave, there are constant changes being made to how you should do business, and ways to market your business. Business owners...
Mar 23, 2018 | Customer Engagement, Local Business, Small Business
When you run a business, you should always be sure to watch the calendar and know which holidays are coming up. People tend to look for deals and specials around holidays, and not just the big ones. Thanksgiving and Christmas work for you because you have the perfect...
