Dec 30, 2019 | Email Marketing
Some people say that email marketing is dead, while others believe that it’s alive and well. Before you throw your email marketing strategy under the bus, it’s important to understand what it can do for your business. According to HubSpot, 83 percent of B2B companies...
Aug 15, 2019 | Customer Engagement, Email Marketing, Local Business Solutions
Does Email Marketing Still Matter? To understand whether or not email marketing still matters, it’s important to first acknowledge some of the reasons email marketing started in the first place. The idea of direct marketing through email proved to be an effective...
Jun 4, 2019 | Customer Engagement, Email Marketing
Once you’ve spent time creating valuable content to send to your email subscribers, the last thing you want to see is that those emails landing right in their spam folders. Unfortunately, about one out of every five emails sent by businesses end up in their...
Feb 11, 2019 | Customer Engagement, Email Marketing
If you ask most business owners, they’ll tell you that the majority of their customers are repeat. The truth is, however, they’re very wrong. It’s unfortunate, because repeat customers are much more profitable to your business than new business, and they typically...
Jan 8, 2019 | Customer Engagement, Email Marketing
Over 60% of businesses lose customers every year because they lack quality and consistent customer engagement. Now that we’re settled in to the new year, it’s time to get started on those customer engagement goals. Don’t let your business fall into the majority of...
Dec 24, 2018 | Customer Engagement, Email Marketing, Local Business
It’s time for a new year, which means new successes, new failures, new learning opportunities and new changes. For many businesses, small and large, 2018 was a year of learning, growth and progress. As the year ends, business owners should take the time to evaluate...
