What is Marketing Attribution?

What is Marketing Attribution?

Marketing attribution is something that all business owners need to know about. Why? Because it’s what tells you where your customers are coming from, which marketing methods are working for you, and which aren’t. With more a more marketing channels continually...
Text Message Marketing Tips: Follow These to Succeed

Text Message Marketing Tips: Follow These to Succeed

In today’s world, there’s no shortage of ways to connect with consumers. Although text message marketing is still in its infancy, there’s no better time than now to get in on the action. According to EZ Texting, a leading text marketing service, “the average response...
Effectively Market to Your Target Audience

Effectively Market to Your Target Audience

Once you have determined who your target audience is, your next step is knowing how to effectively market to them. What does it mean to effectively market to someone? It means that you are where you need to be and that your content and offers are displaying what they...
Gen Y Marketing 101

Gen Y Marketing 101

Gen Y – also known as Generation Y, echo boomers, and of course, millennials – is the largest generation since the Baby Boomers. With a different take on the world than those before and after them, marketing to members of Generation Y takes a unique approach. Note: we...