3 Ways to Personalize Your Marketing Plan

3 Ways to Personalize Your Marketing Plan

Not only are today’s consumers smarter than ever before, but they also have access to more products and services. As a business owner, personalized marketing is one of the best ways to form a deep connection with your target audience. By combining personalization and...
Is Your Marketing Plan Working? Answer These Questions

Is Your Marketing Plan Working? Answer These Questions

At FreshLime, we spend a lot of time publishing blog posts geared toward how to market your business. For example, we recently outlined the many reasons why small businesses need “big marketing” more than ever before. While it’s important to create and carry out a...
Should You Text Your Customers?

Should You Text Your Customers?

Some business owners are afraid of reaching their customers through SMS text messages, for a few different reasons. Maybe they’re afraid of annoying the customer, or they don’t know what messaging to send via text, but the truth is… you SHOULD be texting your...