Facebook Ads: 5 Tips for Local Businesses

Facebook Ads: 5 Tips for Local Businesses

As a local business owner using Facebook ads, there’s something you need to know: 62 percent of small business owners say paid ads on Facebook are missing the target. You don’t want to go down this path. Instead, you want to be part of the 38 percent who consider...
Keys to Finding Your Target Audience

Keys to Finding Your Target Audience

What is a “target audience?” This is a specific group of people, with shared characteristics, who are most likely to be interested in your products or services. These shared characteristics could be based on demographics, age, gender, common interests or all of the...