Being creative and being an entrepreneur are two things that go hand-in-hand. People who are eager and willing to branch out and start their own businesses are usually full of creativity. Why is this important for a business owner, and what can you do to utilize it to your benefit as much as possible?


Growth & Improvement Ideas

Channeling your inner creativity will help you with coming up with ideas for growing and improving your business. Don’t be afraid to take risks and try new things when it comes to your business! You are the owner, which means you already took a huge leap in creating your business. In order to grow your business, keep that same motivation and creativity going!


Managing Marketing

Marketing is all about being creative. When you use your creative side to help you manage your marketing and make marketing decisions, you are benefiting your business! Utilizing as many marketing outlets as you can, and being creative in your messaging is how you will be able to use your creativity to the advantage of your business.


Hiring Awesome Employees

Awesome people like to work with awesome people! When you hire your employees, hire people who you think will do a great job helping you build your business the way you want it to be built. Hiring people who are creative will benefit you because they, too, will be full of great ideas to keep your business running smoothly!


For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!