It takes a lot to move your small business from the startup phase to success. While every decision you make will impact your company, you’ll soon find that customer engagement is one of the most critical factors to reaching your goals.

There are small businesses that ignore customer engagement altogether.

There are small businesses that hope it’ll come naturally.

And there are small businesses that actively seek ways to engage their customer base.

If you want to achieve success – and it’s safe to say you do – it’s critical to devote the necessary resources to customer engagement.

Every business is different in regards to its products, services, customer base, and preferred communication channels. For this reason, there’s no one-size-fits-all approach to engagement. Some of your options include:

  • Share content on social media
  • Distribute surveys for feedback
  • Share content via a corporate blog
  • Offer a live chat option on your website
  • Have a live (and happy) person answer the phone
  • Offer a product demo
  • Take steps to collect online reviews
  • Start an email newsletter
  • Actively reach out to customers
  • Treat every customer the same, even those with complaints

These are just a handful of the many ways to improve your customer engagement strategy. And even if you focus on these – and no others – it’ll keep you busy for quite some time.

Final Thoughts

According to a Salesforce report, 54% of customers think companies need to transform how they engage.

Is it possible that your company needs some work in this area? Would a more detailed approach to customer engagement help take your small business to new heights?

As we’ve said before, a sound engagement strategy will help your customers fall in love with your business. And that’s exactly what you want!

For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!


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