Understanding your marketing, and knowing how to effectively utilize it is extremely beneficial to your business. When you spend money on marketing, it’s important that money is being spent in the right places, and helping your business. That can be complicated, but it doesn’t have to be! Here are some tips and tricks for ensuring that your marketing money is going to the right places, and not being wasted.


How to Find What’s Working

It’s important to know what is working when it comes to your marketing. If you don’t know that, you won’t be able to put your money in the right places. This is a huge dent for several small business owners, because they spend money in places that are ineffective and wasteful. Instead of letting your hard-earned money go to waste, pay attention to where the money is going and where your revenue and new business is coming from. Try different marketing tactics month-by-month so you can find out what’s really working. Diving deep into your marketing statistics will make it so you know where you should be spending your money.


Finding Creative Ways to Market Your Business

When it comes to marketing, being creative and getting your feet wet in new tactics is positive and something that really helps businesses make more money. Don’t be afraid to try new things and to get creative with your marketing. Try reaching out to your customers through email, postcard or text messages. Try hosting an open house, and promoting it on your social media pages. You could even try giving out free treats from your favorite local bakery in order to attract more customers. Not all marketing has to cost an arm and a leg. If you do have budget to spend on marketing, try an automated marketing program, SEO or PPC. Again, don’t be afraid to try new things!


Know Your Marketing Strengths

If you have strengths in your marketing already, continue to utilize them! There’s no reason to fix something that’s not broken. If you have the money to add to and try new marketing, that’s a great way to spend that extra cash. If not, continue to roll with what you know works. Don’t push something away that you know is effective!


For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!