Websites with a chat feature convert almost 2x as many visitors into leads as those without.
In other words, if you want to double your website conversion rate, you need to enable a chat feature on your site. These messenger features or chat bots are available 24/7, they have automated messages that are ready to be sent as a response based on what your visitors ask, and they’re able to answer basic questions. You’re a business owner so you work long hours and you work hard. Realistically, though, you just can’t be available 24 hours a day, nobody can… except chat bots.
According to eConsultancy, for every $92 spent acquiring prospects only $1 is spent converting them. Why are we so willing to spend big money bringing people to our website, but not on actually converting them into a customer? Having an employee on the other end of a chat feature who can quickly and easily interact with your customers makes your business seem a lot easier to work with, and much more helpful than your competitors who don’t have the same option.
Having a messenger app is just as valuable as having a real person on the other end of a customer’s complaint or question. It’s true that chatting with a messenger app or chat feature isn’t the same as talking with a friend, but truthfully, it doesn’t need to be. Even just one automatic website reply can increase the likelihood of conversion by 50%. A simple “conversation” with 6 back-and-forth messages makes a visitor 250% more likely to become your customer.
What happens if a customer wants to be contacted by you in order to schedule an appointment or receive a quote, but they have no way to message you? It’s not always a convenient time for someone to call, and most consumers would love the option of leaving their contact information with you, and hearing back from you at a convenient time. With FreshLime Messenger, you gain leads while you sleep. Get up for the day with contact information for interested customers, without having to put forth all the effort of digging that information up.
People love being able to visit a website and have their problems solved in a matter of minutes, or even seconds, any time of day or night. If you’re ready to double your website conversion rate, schedule a free demo HERE, and learn all about the new FreshLime Messenger.
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!