As a small business owner, you likely have lots of ideas for your New Year’s resolutions in 2022. Many people may say they will lose weight or learn a new skill in the coming year. Some people want their resolutions to revolve around saving money or cutting back on spending. Whatever your personal resolutions may be, your small business goals should revolve around the overall customer experience. 

Here are some ideas for small business goals in 2022:

  • Implement a webchat system so customers can contact your business at any time – this service will give customers more convenience and allow you to serve them better. You should also look into implementing other modern technologies such as texting or video chats.
  • Start a text message campaign with your customers. These campaigns will give you the chance to interact with them more often and they provide convenience for both of you. With a text message campaign, you can also get feedback from your customers on a regular basis. You can ask about their experiences when working your business, or when they receive services from you.
  • Invest in online reviews for your business. Local businesses should have several real, positive reviews on Google and other review platforms. This will lead to more success in the new year, because over 90% of customers are more comfortable doing business with companies that have positive reviews.

Small businesses should spend some time this year thinking about the customer experience, and how they can implement strategies to improve it. Customers are busy people, so you need to give them convenience if you want them to do business with you again in the future. By making the customer experience a priority, you will see more success in the new year.

2022 is the perfect time to focus on customer communication, customer convenience and customer engagement.

For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!


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