Local businesses are the heart and soul of any community. There is a local bookstore near my home that is owned and operated by a woman and her adult daughter. My kids and I regularly visit the store and look at new children’s books they have and, of course, add to our own library with them! It is always so much fun to go in and visit with them and catch up. They know my children’s names and we have a great time visiting every time we go. It is a plus that we pick up new books each time, as well. Not only are local businesses creating togetherness and memories for the communities they serve, but they are also greatly benefiting the economy.
Did you know that for every $100 spent at a local business, roughly $68 will stay in the community? Almost 70% of that money remains in the local area, and that is something to cheer about! Another bonus of supporting local businesses is the extra care and attention small businesses pay to their customers. Being able to help each other out by supporting someone’s business and allowing them to solve a problem for you in turn is what this time of year is all about.
Now, more than ever, we know how quickly circumstances can change and quickly put everyone in uncharted territory. Remaining loyal to small and local businesses is a major factor in helping the economy thrive, keeping jobs for our friends and neighbors and of course, putting food on the table for the family of the business owner. There is no better way to show our appreciation for small businesses and the incredible impact they have on our community than to support them this holiday season.
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!