In July’s edition of the CIO Review publication, FreshLime was featured for award-winning data-driven marketing attribution, actionable data insights, and the importance of a human touch for small business customer retention. FreshLime was highlighted by CIO Review as one of “20 Most Promising Customer Experience Management Solution Providers in 2017.”
The article describes the solution that FreshLime provides to small-to-medium-sized businesses, bringing tools usually reserved for enterprises to the SMB space. FreshLime’s marketing attribution platform can help small businesses determine which marketing channel is the most effective for them. Most small and medium-sized businesses don’t have the budget, time, or personnel that marketing attribution requires. But through integrations with leading companies in the small business services space, FreshLime is able to access customer data necessary for an accurate and valuable attribution platform.
FreshLime turns clients’ data into actionable data by engaging with specific customers when they are most likely to buy again. Engagements happen in the places that small business customers like to connect in the most opportune time. Because these engagements are specific and personalized, FreshLime will never spam its clients’ customer database. CIO Review explains that “the platform is designed to analyze the unified data set and then automatically produce key insights that can drive marketing and customer engagement with triggers for e-mail, text, and other social engagement.”
The “human touch” is a key feature of FreshLime’s automated system. Every client of FreshLime is assigned an Account Manager who onboards, evaluates, and assists their business after organizing a company’s customer data into a clear picture. Triggers for more meaningful engagement are then made so the small business can achieve a higher ROI. FreshLime is achieving 10-100x ROI for customers.
Read the original article here.