LEHI, UT, April 5, 2018 /FOR IMMEDIATE RELEASE/ — This week the Local Search Association (LSA) announced the finalists for the 2018 Ad-to-Action Awards, a program celebrating innovation in location-based media and marketing. With 93 submissions in 12 categories, this year’s entrants represent some of the most prominent and creative media companies, agencies and technology providers in the industry. FreshLime was awarded a spot as a finalist in the “Social & Reputation Management” category. Winners will be announced on May 1 at the LSA18 Conference in Chicago.
“As more and more realize the power of local marketing tactics and technologies, the caliber of entries for our award program continues to improve,” said LSA President Neg Norton. “Finalists of this program deserve a closer look by the customers they intended to serve.”
“In today’s competitive landscape it’s more important than ever for small businesses to interact with customers at the right time and in the right places to develop loyalty, improve their online reputation, and increase sales,” stated FreshLime CEO Jay Bean. “Big data analytics made simple by FreshLime now gives business owners the opportunity to develop relationships through social text and email via powerful automation – all while they continue to focus on providing customers the best service in their market. We are thrilled that LSA is recognizing the value of the platform we have built.”
Last week, the judges – which included a diverse and notable group of industry experts from companies such as Twitter, Yelp, Foursquare, MailChimp, Digiday, Microsoft, Toyota, Facebook and more – completed their evaluation of the entries. Finalists reflect the most compelling campaigns, strategies and technologies for influencing local consumer actions.
“Each company has a unique angle that aims to solve a major problem in the industry; determining if marketing spend really works and understanding ROI,” said Tim Garcia, market development, global at HERE Technologies, who judged entries from the Attribution and Analytics category. “The technology of measuring marketing performance is evolving, and the caliber of Ad-to-Action award participants were impressive, which made it all the more difficult to judge.”
The 19 expert judges reviewed and rated entries on innovation, ability to influence and impact consumer actions, ROI potential, ease of implementation and several other criteria. Each of these areas of focus were scored on a 10-point scale.
“It’s clear that local presence and search visibility remains a challenge for SMBs,” said Kate Kelleher, VP of product at ThriveHive, who judged entries from the Presence Management category. “I was impressed by the entrants’ focus on simplification and offering a one-stop solution for businesses to manage their presence while also providing ways to extend search presence with paid marketing opportunities.”
FreshLime is a cloud-based business intelligence and marketing automation platform designed to help franchise, multi-location and small business owners acquire, retain, and engage with local customers through better insights into their business. FreshLime’s real-time analytics dashboard is the only one on the market that focuses on local SMBs first, helping them effectively interact with customers, grow revenue, increase efficiency, and manage operations more effectively with powerful automation. FreshLime’s solutions are used by thousands of companies and more than 30,000 users in 110 countries. FreshLime is a privately-held company and is headquartered in Lehi, Utah with offices in San Francisco, and Austin. For more information, visit www.freshlime.com.
About Local Search Association:
The Local Search Association (LSA) is a not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy and more.