LEHI, UT, May 1, 2018 /FOR IMMEDIATE RELEASE/ — FreshLime was (recognized as a winner) awarded first place in the prestigious Local Search Association Ad-to-Action Awards this week at their annual LSA Conference in Chicago, IL. With over 90 submissions in 12 categories, this year’s entrants represented some of the most prominent and creative media companies, agencies and technology providers in the industry. FreshLime stood out because of its data-driven focus to create a single view of the customer for local small businesses.
“As more and more realize the power of local marketing tactics and technologies, the caliber of entries for our award program continues to improve,” said LSA President Neg Norton. “Finalists of this program deserve a closer look by the customers they intended to serve.”
“Recent news about data-breaching and significant changes to digital advertising platforms that small business owners rely on for new customer leads is causing a lot of concern for these owners,” stated FreshLime CEO Jay Bean. “That’s why we have focused our solution on helping them leverage the 1st party data that is being collected in the tools they are using to run their businesses. When you finally connect these dots to create a true single customer view, amazing things happen for the business marketing efforts. Using these valuable insights improves their customer communication from simple messages to targeted ads/posts on Facebook while their competitors will still struggle to reach the right audience.”
FreshLime has won the LSA Ad-to-Action award in the past and has adapted to industry needs to remain innovative and competitive as the local advertising space evolves. “Each company has a unique angle that aims to solve a major problem in the industry; determining if marketing spend really works and understanding ROI,” said Tim Garcia, market development, global at HERE Technologies, who judged entries from the Attribution and Analytics category. “The technology of measuring marketing performance is evolving, and the caliber of Ad-to-Action award participants were impressive, which made it all the more difficult to judge.”
FreshLime’s ‘single customer view’ approach to small business marketing is not only making a difference in building loyal relationships between a business and their customer, but the increased lifetime revenue growth has a meaningful impact on their business. In accepting the first-place award Jay Bean stated, “The future of digital marketing is getting back to knowing each customer and using those unique insights to benefit the small business.”
With over 50,000 users, FreshLime’s messaging platform was designed to help franchise, multi-location and local smb owners acquire, retain, and engage with local consumers through modern communication methods. FreshLime’s real-time insights dashboard is the only one on the market that focuses on local SMBs first, helping them effectively interact with customers, grow revenue, increase efficiency, and manage cross-marketing processes more effectively. FreshLime is a privately-held company and is headquartered in Lehi, Utah. For more information, visit www.freshlime.com.
About Local Search Association:
The Local Search Association (LSA) is a not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy and more.