FreshLime’s customer data platform is the key to bringing customers back again and again. Our CDP has mastered the formula for success, and seamlessly automates every process so you don’t have to lift a finger. FreshLime’s data-driven engagements, segmentations and analytics are what sets local businesses apart from their competitors. The FreshLime CDP is well-versed in all things that small businesses need to succeed, and it’s available any time, right at your fingertips:

Engagement

Capture up-to-date data and send regular, automated messages to the right people, at the right time, and in the way that best caters to them. Focusing on customer engagement is the path to customer retention, stronger customer relationships and more customer loyalty. However, when the process for customer engagement isn’t automated, it can be pretty time-consuming. There’s a lot that goes in to knowing the best message to send and when/where to send it. Luckily, FreshLime’s CDP automates all of this, so business owners can take a breath, while staying relevant to their customers.

Analytics

Understanding customer behaviors and preferences through strong insights and detailed reporting is just one more way that the FreshLime platform works to make life easier and more successful for local business owners. We’ve done the work for you to make the reporting you see as simple and easy-to-understand as possible. Business owners know exactly where their marketing budget should be spent, which customers are more valuable to their business, which customers need some attention, where their new customers are coming from and so much more.

Segmentation

Easily know which customers are one-and-done and which customers are loyal to your business. The best part of segmentation is that business owners can quickly drive targeted messages to each group, and it actually works. Knowing about your customers and their habits makes it easier to engage with them and to bring them back through your door.

Reputation

Effortlessly improve and build up your online reputation with automated customer review requests and immediate response notifications. Your happy customers are usually willing to take a few seconds to leave your business a positive review online. The trick is ensuring that they are reminded to leave you a review, and that they know how to get there. The truth is, most people don’t leave reviews simply because they weren’t asked to, so it doesn’t cross their mind. The best part about building your online reputation through FreshLime’s CDP is that you don’t have to put in any of the work. Review requests can be automatically sent out to your happy customers after a service is complete and it will guide them through the step-by-step process of leaving you an online review.

Relationship

Accurately measure customer satisfaction scores and track employee performance, without having to look anywhere besides your smartphone. Knowing how happy your customers are with your business is a big stepping stone into building that strong relationship with them that your business needs in order to thrive. Knowing where your employees stand with your customers and how well they’re doing at work is another crucial aspect of running a business.

Findability

Make yourself readily accessible for your customers to find whenever and wherever they may be searching: Google, Yelp, Facebook, etc. Being found online is necessary for businesses in today’s world. Being found online is the first step to gaining a new customer, and what they learn about your business online is the second. Be where your customers are without any effort on your part, using the FreshLime CDP. Your business information will be accurately listed and regularly updated across several online platforms.

The FreshLime customer data platform is the key to a local business owner finding success without having to take their time to make sense of the data and put it into motion in order to make it work for their business. FreshLime’s platform does it all for you.

For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!