It seems most businesses have tried their luck at some sort of business Expo or Trade Show, only to get nothing out of it other than a bunch of business cards that lead to dead-ends. This article will highlight some pointers that will turn any ordinary business Expo into a lead generation extravaganza!
Show up with anything and everything that will give your business quality exposure. For example posters, monitors, candy, give-aways, to name a few. Remember people love raffles, give-aways and free things… give-aways are also a great way to instantly break down barriers.
Make most of your time. Stand up and engage with people. Let others know and feel your passion for why you are there. This also means, if you have a great conversation with someone write down some memorable points from your conversation once they’ve left so you don’t forget who they are.
After the event or business Expo, be diligent in following up with the leads you gained. This means creating a specific course of action to maximize your potential. This might be calling these leads, creating email and text campaigns, connecting on LinkedIn and social media, or scheduling a personalized lunch meeting.
For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!