Everyone is handling the COVID-19 pandemic differently. Many of those who have been fortunate enough to continue working through the crisis have had to adjust their day-to-day routine. Employers have a lot of extra weight on their shoulders during this time, and one of the reasons for that is their duty to help employees stay on track during the pandemic. 


Employees are the backbone of any company, and they should be treated that way. Whether your employees are working from home or working as they were before but with more safety precautions in place, it’s a business owner’s job to ensure that things are getting done and that their employees are feeling supported. Business owners don’t have time to implement extra processes for tracking employees right now. However, there are simple things you can do to support your employees and help them stay on track through all the noise going on in the world:


Non-Work-Related Conversations

Keeping things light occasionally is beneficial for your employees and for you. Your conversations shouldn’t be all work-related, but instead ask how your employees are doing and tell them about what you’re feeling. Remember, everyone is feeling the effects of this unpleasant situation, so try to enjoy some conversation and make things more personal. Keeping track of your employees is about more than just work, but also keeping track of their overall health during these trying times. 


Implement Safety Precautions for Them

Your safety, your customer’s safety and your employee’s safety are the most important things to focus on right now. Show your employees that you care about their health by implementing safety precautions for them. Provide masks and gloves for employees to wear when they enter a customer’s home, for their peace of mind and the customer’s. Helping your employees feel safe is a great way to support them through the pandemic. 


Know Their Struggles with Work Adjustments

It’s very likely that your business has had to make adjustments to processes and procedures to get through the COVID-19 pandemic. Knowing what your employees are struggling with when it comes to these adjustments is a first-step to helping them to feel supported by you.


Helping your employees stay on track during a pandemic can be a daunting task, but it’s one that a business owner needs to focus on in order to keep their business going. Keep in touch with your employees regularly and ask how they’re doing, in work and in their personal lives so you can provide necessary support. 

For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!


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