Facebook is, obviously, the place to be. There are over 200 million active users on Facebook everyday in the United States, and over 2 billion worldwide. Along with Google and Instagram, Facebook is one of the most visited websites/apps every single day. You know your business needs to be on Facebook, and you know you should be regularly posting valuable content. But, do you need to be running ads on Facebook? How effective are Facebook ads in growing your business?
Let’s find out..
Reach Your “Best” Customers
When you utilize Facebook ads for your business, you can pick out exactly who you want seeing your ads. Choosing your target audience includes their age, gender, interests, demographic area, etc. Reaching your best customers means you can reach the people who are most likely to use your business. If you know that people under the age of 20 aren’t calling you to set up services with your business, you can exclude that age group from seeing your ads. If you only service customers within a 20 mile radius of your city, then you can set your ads to only show to people living within that area! This ensures that only your “best” customers are seeing what you have to offer and they are more likely to convert. Setting up your target audience when you run Facebook ad campaigns is the perfect way to ensure you aren’t wasting marketing money on showing ads to those in other states or those who are too young to utilize your business.
Track Your Data
Facebook offers tools to make sure business owners can track their data easily and accurately. Because of this, Facebook ads are a great marketing tool. You can clearly see who is viewing your ads, what ad content is working best for converting those customers, etc.
As you know, tracking your data when it comes to your marketing dollars is absolutely necessary so you know what’s working and what isn’t. Since Facebook offers this data information for you when you set up an ad campaign, it makes this marketing outlet easy to use, and easy to understand.
Revise Your Approach
Once you have had enough time and campaigns to accurately track your data and determine what is working for your business, you can revise your approach with your ad copy and the images you use in your ads. If you see that the ads offering coupons are converting the most valuable leads, you might want to consider creating more ad copy that includes some sort of discount or special price. If you notice that certain images are converting more than others, you know that you should focus your ads on those images that are most appealing to your target audience. Revising your approach is a key aspect to marketing. It’s all about trying new things, tracking your data, and revising your approach to ensure you’re getting the most you possibly can out of your marketing budget.
How effective are Facebook ads in growing your business? Depending on your line of work, they’re very effective! It’s worth a try running some ads for a few months to see how they convert and how many new followers you can gain. If you see that Facebook ads really aren’t working for your business, you know that your money is better spent elsewhere. However, most local and small businesses see great numbers and success through running Facebook ads!
For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!