There are many ways to drive more traffic to your business, with online reviews at the top of the list.

Get this: 84 percent of people trust online reviews as much as friends.

When you combine this statistic with the fact that Facebook has 1.47 billion daily active users on average, it’s easy to understand why Facebook reviews are so important to your success.

Why Facebook Reviews are Important

You know that your customers are on Facebook. You also know that this is a great way to connect with them. What you may not understand is that the more Facebook reviews you generate the greater chance you have of taking your business to the next level.

Just the same as any other review site, consumers use Facebook to see what other people think of your business

If you secure one five star rating after the next, it looks good to a prospective customer.

Conversely, if your rating hovers in the one to three star range, it may raise a red flag among people who are thinking about using your service or visiting your business.

The post-purchase experience is every bit as important as getting customers through the door, and once again, this is an area in which Facebook can help.

For example, consumers are likely to share their thoughts and opinions on Facebook, making a dedication to customer service more important than ever before.

If you don’t provide what you promise, you should expect a consumer to take action on social media. Subsequently, your overall rating will take a hit, which makes you look bad when people are learning more about your business.

Do you see how the cycle works?

Final Thoughts

There is no denying the fact that Facebook reviews are effective at driving traffic to your business.

If you do it right, which means securing as many positive reviews as possible, this social network can have a positive impact on your bottome line.

For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!