People are nervous about getting back out in public. This time last year, we had no idea that everyone would soon be cautious about being within 6 feet of other people. However, your business shouldn’t have to suffer any longer because of the pandemic. There are ways small businesses can keep their customers coming back after a quarantine period. Things will look different, but businesses can still grow and be successful, and that should be what we focus on!
Adapt to the Safety Measures
If you are ready for customers to come back to your business, make sure everyone is safe in doing so. Even if some of the current safety measures are inconvenient, your customers will appreciate the effort you’re putting forth to keep them healthy. Remember, these changes won’t be forever but being able to adapt when it’s necessary will go a long way in other aspects of your business as well.
Reach Out to Your Customers
The first step to keeping customers coming back following a quarantine is to let them know that you’re open and ready for them to come back. Reach out to your customer base to remind them about your high quality service and invite them to work with you again moving forward. Reaching out to your customers during this time and maybe providing them with a little incentive to choose your business is what will set you apart from your competitors.
Personalize Your Interactions
Personalizing interactions with your customers is what makes your business’ engagement messages successful. Knowing your customers means more than knowing their name (even though that is a great start!) To personalize interactions with customers, a business should know what their customers come to them for and how frequently they work with a business. Personalizing your interactions with customers means you are sending them information that is relevant to the specific products/services they purchase from your business.
The COVID-19 pandemic has taken its toll on businesses-especially small businesses. But now is the time for businesses to focus on recovering, and the first step is to keep customers coming back.
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!