Maybe you own an automobile repair shop. Or maybe you sell auto parts and accessories. Perhaps you have a small garage that specializes in custom upgrades.
If you’re doing business in the automotive industry, there’s something you need to know: competition is fiercer than ever before.
The United States auto industry is one of the largest in the world, and there’s no sign of slowing down. This is good news for you!
If you want to make your mark in this space, a comprehensive marketing plan is a must. And once you get new customers in the door, it’s imperative to engage with them in the future.
Here are three of the best ways to effectively engage with your automotive customers:
1. Social Media
Car enthusiasts love spending time on social media, so it’s only natural to use these platforms to engage with them.
For example, if you own an accessories shop, share photos on Facebook and Instagram of any newly available items.
Also, spend time on social media sharing your professional knowledge and answering questions from your audience. This may not have an immediate impact on your business, but it’ll pay off in the long run.
2. Email Marketing
Ask every customer for his or her email address. While some people may turn you down, this won’t happen often.
As your email list grows, you can send out weekly or monthly newsletters with tips, industry news, coupons, and more.
This is one of the most efficient ways to engage with your customers, as you can send the same message to everyone on your list.
3. Host an Event
This is more detailed, time consuming, and expensive than the ideas above, but proper planning can result in big time rewards.
For instance, if you own a repair shop, you could hold an event for teaching beginners basic automotive maintenance. Not only will this attract current customers, but it’s also a great way to draw in new business.
If you’re interested in hosting an event, start with a small list of invitees and go from there. You don’t want to bite off more than you can chew the first time around.
The automotive industry is growing, and you’re in prime position to take advantage. With the right engagement strategy, you’ll find it easier than ever to stay in touch with your customers and keep them coming back in the future.
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!