Whether you’re at a company of 5 or 5,00 you should always make the effort to engage with your customers proactively. This will help customers feel taken care of and will help to ensure that they are getting the best service possible. 

First Off: What is Proactive Communication?

Proactive communication is simple. It is the process of taking any information and giving it to your customers without them having to come to you. This could be software or feature updates. It could be a thought you had while working on their business or anything at all. If you initiate the conversation, your customers are going to love it. 


How to be Proactive

The number one key to think about when trying to improve your communications with your customers is to make the process as easy as possible for them. If the way we contact them is tedious or distracting for them you need to change it. This will make all the difference in the world. 

Reach out to your customers and tell them about any project updates. If you notice any unusual change to their account or if you notice something with the payment don’t wait for them to call you. Call them and notify them. It’s that simple. 

Why does being Proactive Matter? 

Here are a few key reasons why Proactive Communication is necessary for businesses to survive today: 

  • Competition. The world is more and more competitive in your field than ever before. This is how you can stand apart from the competition. 
  • True Service. This is a way for you as a company to truly show that you care and are serving your customers. 
  • Easiness. It makes being a customer easy. There’s no hassle and their life is much simpler when they interact with a customer who takes this seriously. 

Take our advice and try something new today. Reach out to your customers when problems arise and for anything else that you can think of. This has changed the way FreshLime does business and can change yours as well. 

For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!


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