Any company can devise a half-baked strategy for customer engagement. However, if you want to engage on a high level, it’s critical to have a plan in place that moves the needle.
And for that reason, your customers must enjoy engaging with your business.
There are steps you can take to ensure that this happens, with these among the simplest to implement:
1. Mix Things Up
If you use the same old engagement strategy, time after time, it’ll turn stale soon enough. After all, you can only send so many email newsletters or share so much content on social media.
When you mix things up, your customer base never knows where you’re coming from next. One day they receive a newsletter with a coupon code for their next purchase. After a week passes, a member of your customer service team contacts them by phone to follow-up on a recent purchase or service.
If you want your customers to enjoy engaging with your business, keep them on their toes. Get in the habit of mixing things up!
2. Take a Hint
Do you receive an abnormally high number of unsubscribes every time you email your customer list? Are your customers short with you when you contact them by phone? Do your social media updates pass by with little (or no) engagement?
You have to be honest with yourself as you engage with your customers. If a particular approach is putting them off, ditch it for good or revisit your strategy. It’s better than continuing down the same path, as doing so can put the overall health of your business in jeopardy.
3. Just Ask
When possible, ask your customers how they prefer to engage with your business. The feedback you obtain will help you adjust your approach in the future. Even better, when the feedback is consistent, it’s easy to pinpoint the good and the bad.
Tip: start by asking your best and most responsive customers for feedback. This is the quickest and most efficient way of obtaining the data you’re seeking.
Do your customers enjoy engaging with your business? If you don’t know the answer, take the steps above to find out!
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!