Fun fact – 90% of customers would rather message a business than call a business.
Yet, when you do a search on Google for a business, there isn’t a way for them to easily connect with you. Typically the only link is to your phone number, and it’s not textable. So, they have to call, and remember, they really don’t want to.
Here’s a sample Google search for a “plumber near me”:
Maybe your town has a lot more plumbers than Corpus Christi TX, but regardless, the stats look similar per capita in most US cities. Only 50% of the plumbers on this search have websites to go to and they all have phone numbers that millennials don’t want to take the time to call. But their reviews look pretty good. So that’s a start.
So what do customers find when they get to your website? Another phone number to call? An email to send a message to and wait for an answer?
But looking good online is only part of the battle to acquire customers. The bigger issue is being easily accessible to your potential customers, and you can accomplish this is 2 easy steps.
- Enable a messaging bot.
Here’s the thing – you are on jobs most of your working day. When you enable a messenger bot a few things will happen – you will be much easier to reach for potential customers looking for your business and you will receive A LOT more inquiries. Converting those inquiries into customers is something a bot can easily happen to the point of setting an appointment.
- Take care of your customers while messaging bot communicates for you.
The best part of enabling a messenger bot on your website is that you save time on the job and you don’t miss phone calls – but you also get the right information, and quickly to the people that don’t want to spend time on the phone with you either. It’s a win-win for everyone – you, your customer and your pocket book.
FreshLime Messenger is the latest tool for SMBs to connect more easily with customers to grow their business. Go through the demo to learn more HERE.
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!