It doesn’t matter if you are marketing to Baby Boomers, Millennials, or consumers from all generations, there are strategies that work and strategies that don’t.

Your goal is simple: find the strategies that generate a positive response as measured by engagement and return on investment (ROI).

While this sounds simple enough, many small businesses struggle in this area. Here’s why: they often throw all their resources at traditional marketing methods that no longer generate top of the line results.

With Instagram growth off the charts, it’s important for all small businesses – regardless of location and industry – to take full advantage of this social media platform.

Here are three Instagram strategies for attracting new customers to your small business:

1. Quality Over Quantity

Big brands have enough people on staff to push a large quantity of high quality content through Instagram. The same doesn’t always hold true for small businesses.

Your focus should be on quality, not quantity. It’s better to publish one high quality image per day, rather than five low quality images that provide no value to your audience.

2. Monitor Your Progress

This is often the difference between success and failure. The companies that monitor their Instagram marketing strategies are the ones that succeed. Those that overlook the importance of doing this are the ones that fail.

Using a tool, such as Dasheroo, can take most (or all) of the guesswork out of the equation. This allows you to track all your most important Instagram data, including but not limited to:

  • Number of followers
  • Number of people you are following
  • Number of posts
  • Engagement (likes and comments)
  • Engagement rate
  • Top hashtags

By monitoring your progress, you’ll see what’s working and what’s not. This allows you to adjust your strategy accordingly.

3. Engage Your Audience

It’s one thing to use Instagram. It’s another thing entirely to grow your following. Taking this one step further, it’s even more important that you engage with your audience.

If somebody leaves a comment (good or bad), don’t hesitate to provide a response. If somebody has a question, tell him or her that you’re more than happy to move the conversation to email or a phone call.

If you’re going to use Instagram, you might as well make it a habit to engage with your audience. These people are taking the time to follow your brand, so make sure you do whatever it takes to satisfy each and every one.


With these simple Instagram tips powering your strategy, it’s much easier to use this powerful social networking site to your advantage.

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