SAN DIEGO, CA, February 28, 2017 /FOR IMMEDIATE RELEASE/ — Yesterday FreshLime was awarded first place in the prestigious Local Search Association Ad-to-Action Award for Attribution & Analytics. There were over 172 entries in the 11 categories, FreshLime edged out the competition in this key category focused on marketing attribution. Jay Bean presented a case study that shows the significant value of data insights to the panel and audience at the annual LSA Event Feb 27.
“As the number of entries shows, digital marketers and advertisers are waking up to the critical importance of local and location-based marketing,” said LSA President Neg Norton. “This is our most successful award program to date, and it reflects that the industry is now on a path of continuous innovation.”
“When we started FreshLime our #1 priority was helping small business owners compete on a level playing field with big businesses with bigger budgets. Attribution has not always been available for small, local business owners, and analytics have been confusing and unhelpful at the local business level,” stated FreshLime CEO Jay Bean. “This award validates the hard work we have put into building an innovative platform that helps small business owners connect all of their marketing efforts to customer transactions. This enables the business to easily see their true ROI and enables them to focus efforts on the channels that drive the most profit.”
Judges for the Ad-to-Action Awards were asked to judge nominees on driving customer engagement, sales calls, clicks, store visits, appointment bookings, etc. Award Judge Sherry Thomas-Zon, product management, mobile at Macy’s said about the group of companies for 2017, “The number of submissions and sheer caliber of the solutions pushing to further blur the lines between digital and physical channels is impressive.”
FreshLime is a cloud-based business intelligence and marketing automation platform designed to help franchise, multi-location and small business owners acquire, retain, and engage with local customers through better insights into their business. FreshLime’s real-time analytics dashboard is the only one on the market that focuses on business owner’s first, helping them grow revenue, increase efficiency, and manage operations more effectively. FreshLime’s solutions are used by thousands of companies and more than 30,000 users in 110 countries. FreshLime is a privately held company and is headquartered in Lehi, Utah with offices in San Francisco, and Austin. For more information, visit www.freshlime.com.
About Local Search Association:
The Local Search Association (LSA) is a not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy and more.
– See more at: http://www.lsainsider.com/2017-ad-to-action-award-winners-announced/archives#sthash.jvt1pbF7.deSyEJ9b.dpuf