But don’t let that intimidate you. The point is – your contacts are 99% on social media. Not only that, but 58% of small business owners are using social media in their marketing, which is great. Knowing that there are a billion active users on social media, it’s important that your business can be found there. The downside is that less than half of that 58% are creating any other kind of content. That means no blog posts, no engaging emails or text messages, and a decrease in repeat business. As many as 74% of customers follow a small business in order to receive updates on future products and services. Don’t leave them out by lacking in engagement, when they have already taken the step to communicate with your business. Allow those one-time customers to turn into lifelong business. Why? Because it’s 10x more profitable than a one-time deal!

If you haven’t already, get a Facebook page for your small business! Facebook is releasing more features than ever to help your business grow and it’s easier to track what’s happening with your fans. We’ve also talked about this before on the FreshLime Blog, but one way you can instantly connect with every single one of your followers without paying for engagement is through live video. It gives you a great opportunity to show them your world and offer deals and tips to those watching live. Those videos are stored on your Facebook page and are awesome for real-time marketing – something that wasn’t available before and is at the moment incredibly cheap because it’s FREE!