Adopting an omnichannel communication strategy for your business ensures that you never miss another customer interaction. Omnichannel communication comes into play when a business wants to make their customers’ journeys convenient.

Businesses that have adopted an omnichannel communication strategy are easily reached through:

  • Text messaging
  • Webchat
  • Social media
  • Phone calls
  • Google messaging

It can be tricky to juggle all of your incoming messages from customers, unless you have one convenient inbox to store and respond to all of your messages. No matter the platform your customer prefers to utilize when reaching out to you, FreshLime’s Message Center stores all of those valuable messages in one place so you don’t have to worry about missing out on messages. 

Companies that provide a consistent service quality across multiple channels retain 89% of their customers. Because customers appreciate convenience, now more than ever, being able to reach your business on their terms and on the platform that they are most comfortable with makes your business much more appealing to consumers. Allowing customers a consistent way to setup appointments, receive answers to questions and offer feedback to your business provides a pleasant experience for them every time they work with you.

Whether you are already set up on multiple platforms for customer communication or not, there is always room for improvement and stronger customer relationships. Never miss out on another customer message by adopting an omnichannel communication strategy and organizing those incoming messages to ensure nobody is being left without a response. 

For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!


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