Over 60% of businesses lose customers every year because they lack quality and consistent customer engagement. Now that we’re settled in to the new year, it’s time to get started on those customer engagement goals. Don’t let your business fall into the majority of those who are losing customers, instead of making them loyal, over something like customer engagement. Engagements with your customers should be worth their while and they should make your customers feel glad that they opened your text or email.
For example, if you’re running a special or offering discounts for the new year, those should be included in your engagements. We’ve compiled a list of new customers engagement goals for the new year, that your business should be implementing:
Automate Your Engagement
The world is becoming more and more automated, especially when it comes to business. One of the biggest favors you can do for yourself, as a business owner, is to automate as many aspects of your business as possible. This will save you time, ensure that your engagements are timely and make your life much easier. The good news is that FreshLime is the customer engagement pro. We’ve successfully created an effective and valuable automated customer engagement platform that was created specifically for SMBs.
One of our customer engagement experts can walk you through a free demo, so you can find out just how well it will work for your business. There’s no better time than now, the beginning of a new year, to set yourself up for success.
Keep it Valuable
As previously mentioned, your engagements should be valuable to your customers. You should never send out engagements just for the sake of sending content. Your text and email campaigns should be concise, to the point and worthwhile. Examples of good engagement types are:
- Tips and Tricks Pertaining to Your Industry
- Updates About Your Business or Industry
- Discounts and Specials Your Business is Running
- Holiday Well-Wishes
- Updates About Your Community, Tied back to Your Business
Don’t let your customer engagement fall short this year! Another plus side of automated engagements is that your campaigns will be consistent. When you are sending out engagements regularly, you’ve set the precedence that your customers will be hearing from you and getting helpful information. Don’t overdo it. Sending out text and email campaigns everyday is too much. Keep your timing regular and be sure you’re staying relevant by not going several months in between each engagement campaign.
Not only should your timing be consistent, so should your voice. Your writing style should be consistent throughout each campaign and the tips and information you send out should stay relevant to your business/industry. Consistency is key when it comes to customer engagement.
Happy 2019 and Happy Engaging!
For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!